25 min
2. Women in gaming (Fast Forward S2) Fast Forward by Tomorrow Unlocked: Tech past, tech future
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- Technology
Gaming companies have long wanted their games to appeal to women. Early successes like Pac-Man showed the size of the untapped market, while ironically, Ms. Pac-Man missed the mark. How should games companies work to better reach wider audiences?
Gaming companies have long wanted their games to appeal to women. Early successes like Pac-Man showed the size of the untapped market, while ironically, Ms. Pac-Man missed the mark. How should games companies work to better reach wider audiences?
25 min