20. When Should You Raise Your Therapy Rates?

Business Of Therapy

I’ve got an important question for you…

When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’re really freaking good at what you do??

You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them though, you must prioritize yourself. You deserve a business that will not only give you job satisfaction, but financial security and freedom, too! 

In today’s episode, I’m answering the question ‘when should you raise your therapy rates’. I want to share some different scenarios with you, because I know this won’t look the same for everyone.

I hope this episode inspires you to raise your therapy rates in 2025. I would love to hear how you plan to do it, and please know, I’m ALWAYS cheering you on!!

In this episode, I cover: 

  • Why you need to set yourself up for success BEFORE seeing clients
  • Giving yourself an annual raise, even when you’re happy with your current rates
  • What to do when you ‘undersold’ yourself, but need your business to be sustainable

Connect with Kelly:

  • Follow on Instagram @businessoftherapy and @sitwithkelly
  • Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  • This episode is sponsored by Alma, the financially rewarding way to go in-network
  • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
  • Private Practice Academy Bundle (PPA)
  • Reels Membership
  • Business Coaching Waitlist
  • Free training
  • Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

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