Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
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Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/. 

  1. 13 ENE

    202: Want to Future-Proof Your Blog? Here's What You Need to Know for 2025

    Send us a textEver wondered how to keep your blog thriving in this rapidly changing digital landscape? This week, I sat down with Liz Stapleton, attorney-turned-blogger and founder of the Blogger Breakthrough Summit, to unpack exactly what you need to know about blogging in 2025.In this episode, we dive deep into practical ways to use AI as your content assistant (without losing your authentic voice!), explore important copyright considerations that could affect your blog, and discuss wh...

    14 min

  2. 2 ENE

    201: The Truth About Self-Publishing Your Book (It's Not What You Think)

    Send us a textWant to know what really goes on in the world of publishing? This week's episode might surprise you - especially if you've been dreaming about landing a traditional publishing deal.I sat down with Aaron Schafer from selfpublishing.com, and he shared some eye-opening insights about why more and more successful authors are actually choosing to self-publish. (Including one author who tried traditional publishing after 14 successful self-published books... and immediately regretted ...

    20 min

  3. 20/12/2024

    200: How to Turn Your YouTube Channel into an Email List Growth Machine

    Send us a textEver wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traff...

    18 min

  4. 14/12/2024

    199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)

    Send us a textFeeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new con...

    22 min

  5. 02/12/2024

    198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)

    Send us a textWhen Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her new...

    17 min

  6. 13/11/2024

    197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel

    Send us a textEver wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'Here's why you need to listen:Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)See real examples of growth flywheels that helped me build multiple 6-figu...

    1 h y 28 min

  7. 13/11/2024

    196: The Simple Math Behind 6-Figure Facebook Ads

    Send us a textEver catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.You'll l...

    32 min

  8. 06/11/2024

    195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)

    Send us a textQuick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?That's like having every Friday AND half of Thursday back in your calendar. 😳Would you...Finally write that book you've been dreaming about?Launch the course that's been sitting in your Google docs?Pick up your kids from school every day?Actually take a lunch break? (Revolutionary, I know!)Maybe even... take a vacation? 🏖️Here's the thing: You actually HAVE these hours. They...

    18 min
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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/. 

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