201: The Art of Copywriting for Dietitians with Orly Wachter, Turning Connections into Conversions

In this episode of The Dietitian Success Podcast, Krista interviews Orly Wachter, a dietitian-turned-copywriter, to explore how dietitians can leverage the power of words to connect with their audience and drive business growth. 

Together, they dive into topics like:

• Orly's journey from clinical dietitian to entrepreneur and copywriter.
• The importance of market research and how to truly understand your audience.
• How to craft engaging website copy that speaks directly to your ideal client.
• The value of sales pages and the essential elements to include.
• Practical tips for creating email sequences that keep your audience engaged.
• Mindset shifts to overcome the fear of sounding “salesy.”
• The role of storytelling in building trust and relatability.

Links: 

• Download Orly's Copywriting Cheat Sheet here