2016 letter - Why it always has to be Day 1

2016 Letter to shareowners. Key theme is how to avoid atrophy as a business, such as Amazon, gets bigger. 

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. I'm doing this to make the content of these incredible letters more accessible. My goal is for Jeff, and other authors of incredible letters, narrate future letters. 

The content of these annual letters is the property of Jeff Bezos and Amazon.com Inc.