2024 Marketing prediction: When Your Fridge Talks Back (and Sells You Shoes)

Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much so backed by data, so check out the links

Get brand insight right in your mailbox and subscribe to the newsletter ✨here✨

Sources:

• Gartner: "By 2024, AI will personalize 80% of customer interactions." https://www.zdnet.com/article/ai-dominates-gartners-top-10-strategic-technology-trends-for-2024/

• McKinsey: "By 2024, AI-generated content will account for 15% of online content." https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey

• Forbes: "74% of marketers plan to increase their use of AI in 2024." https://www.forbes.com/sites/forbestechcouncil/2023/12/13/ai-in-2024-more-than-a-marketing-buzzword/:

• McKinsey & Company: "Global AI in Marketing Survey 2023." https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year

• World Economic Forum: "The Ethical Implications of Artificial Intelligence in Marketing." https://www.weforum.org/projects/ethical-code-of-artificial-intelligence/

• The Algorithmic Justice League: "Algorithmic Justice League." https://twitter.com/ajlunited?lang=en