2024 State of the Industry with Matthew Russell (Part 1)

Matthew Russell, Managing Director of Retail at Auburn University's RFID Lab, sat down with host Mike Graen to discuss the evolving trends in RFID technology for 2024. He highlighted the lab's work with major retailers like Walmart, Kroger, and Nike including:

• Inventory accuracy and supplier compliance
• Importance of selecting the right RFID tags and inlays
• Shift from handheld readers to fixed infrastructure for real-time tracking
• Future use cases include expiration management and location positioning