STR Data Lab™ by AirDNA

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STR Data Lab™ by AirDNA

Whether you're on your first property or your 100th, having the right market data is crucial to starting and scaling your short-term rental business. Join Travel Economist Jamie Lane as he provides trusted insights and delves deep into the numbers that drive this multi-billion dollar industry.

  1. HACE 4 DÍAS

    Mastering Laundry and Housekeeping for Short-Term Rentals with Daniel Cruz

    In this episode of The STR Data Lab, Jamie sits down with Daniel Cruz, founder of Washbnb, to explore the ins and outs of efficient laundry and housekeeping for short-term rentals. Whether you’re managing a single property or a large portfolio, laundry is often one of the most time-consuming and overlooked tasks. Daniel shares practical strategies to streamline these processes, helping hosts save time, money, and keep operations running smoothly. Daniel emphasizes the importance of using high-quality, commercial-grade laundry equipment, especially for the drying process, which can be a major bottleneck. He recommends maintaining at least three sets of sheets per bed, using a three-part system to ensure smooth operations. For properties using off-site laundry services, four or five sets per bed are ideal to avoid any disruptions. During peak times, Daniel highlights the need for a well-stocked inventory and housekeeper accountability to prevent shortages. And for the ultimate guest experience, he stresses that 100% cotton sheets are a must for their breathability and luxurious feel. He also explains why separating laundry and cleaning tasks is key to improving efficiency, with off-site laundry management being a great way to optimize operations. Daniel advises washing towels and sheets separately, using zip-top mattress protectors, and providing extra outdoor towels to prevent stains. A useful tip is to offer guests cleaning supplies to help preserve white towels. Clear signage on washing machines can further help reduce errors and minimize damage. From choosing the right linens to managing inventory and equipment, Daniel covers everything you need to ensure a seamless guest experience while upholding high standards of cleanliness. You’ll learn why quality matters, how to avoid common pitfalls, and how to keep your laundry operations running smoothly and efficiently. You don’t want to miss this episode! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 104

    13 min

  2. 17 OCT

    Live From VRMA: Hurricanes Impact, Urban Challenges, and Q4 Outlook

    In this episode of The STR Data Lab, Jamie and Scott broadcast live from the VRMA conference in Phoenix, Arizona, where they break down the key issues shaping the short-term rental industry today. They emphasize why events like VRMA are more important than ever, offering a crucial space for the industry to come together and tackle pressing challenges head-on. The conversation kicks off with the aftermath of hurricanes Helena and Milton, which caused a wave of cancellations across Florida and North Carolina. Asheville alone saw over 85,000 nights canceled, while Atlanta experienced a 50% spike in bookings as people sought temporary accommodations. These disruptions are expected to lead to a dip in home prices and rising insurance premiums across Florida, adding new challenges for property owners. Jamie and Scott then shift focus to the U.S. market’s September performance, which fell short of expectations with a modest 2.9% increase in nights booked. The growth in supply is slowing, particularly in urban areas, where a 3.1% decline reflects ongoing struggles with regulatory issues, weak demand, and heightened competition from hotels—leading to closures like Frontdesk. On the bright side, ADRs were up 2.7% in September, and October is off to a strong start, with demand fueled by events like Halloween and solid holiday bookings on the horizon. Jamie wraps up the episode by celebrating his first short-term rental booking and sharing a sneak peek of his new YouTube series, which you can catch on the AirDNA YouTube channel. Don’t miss this episode—it’s packed with valuable insights! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 103

    17 min

  3. 10 OCT

    Changing the STR Furnishings Game: A Chat with Minoan CEO Marc Hostovsky

    In this episode of The STR Data Lab, Jamie Lane sits down with Marc Hostovsky, CEO and founder of Minoan, to talk about how their platform is simplifying the short-term rental game for hosts. Jamie shares his personal experience using Minoan to furnish his own listing, emphasizing how straightforward the process was and the competitive pricing he found. Marc explains that Minoan is a purchasing and supplier management platform designed specifically for hosts, providing access to well-known brands at discounted prices. One of the key features is the centralized ordering system, which streamlines the purchasing process for hosts, making it easier to manage. Another feature is the digital showroom, which allows hosts to showcase products in their rental properties and even earn commissions when guests purchase those items. Throughout the conversation, they explore the role of design in short-term rentals, highlighting how thoughtful design can elevate the guest experience and lead to better property performance. Marc points out that as the STR market becomes more competitive, hosts need to combine both real estate knowledge and hospitality skills to succeed. He introduces the idea of a universal cart, which integrates purchases from various partner brands into a single, seamless shopping experience. Marc draws a parallel between the current STR landscape and the early days of Amazon, where strategic design and a focus on the guest experience are becoming more important than ever. He also shares practical tips on how hosts can leverage Minoan to enhance their properties while improving their profitability. The discussion touches on some of the challenges the industry faces, such as the fragmented nature of STR hosts and the difficulties of getting more hosts to adopt new platforms. Marc explains that Minoan is addressing these issues by focusing on referrals, professionalization of the STR industry, and integrating more closely with local economies. As they wrap up the episode, Marc hints at Minoan's goals in improving hosts' economics through smarter investments and potential future collaborations with platforms like AirDNA to integrate data insights for hosts.  You don’t want to miss this episode! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 102

    50 min

  4. 3 OCT

    2024 Summer in Review & What’s Ahead for Fall

    In this episode of STR Data Lab, Jamie and Scott dig into the highs and lows of the summer season and give their predictions for what’s coming this fall. They kick things off by talking about a 4% increase in RevPAR over the summer, even though nearly half of submarkets saw declines. Jamie and Scott remind us that local market trends are key to understanding the bigger picture. August was a standout month, with a 12% boost in demand, thanks in part to the timing of Labor Day. Jamie also highlights the strong growth in hotel demand and how it aligns with the ongoing rise of short-term rentals. The conversation then moves to the impact of recent Fed rate cuts on the STR industry, especially when it comes to 30-year fixed mortgage rates. They also dig into the different challenges and opportunities for STR operators in urban versus rural markets. Looking ahead, they predict stable to slightly positive growth in occupancy for the rest of 2024. Plus, they touch on concerns around Airbnb’s stock performance and how it may not fully reflect the overall health of the industry. The episode wraps up with a preview of upcoming events like VRMA and the Vacation Rental World Summit, along with an update from Jamie on his own short-term rental investment journey “Jamie’s Lane Change”, which you can also follow on AirDNA's YouTube channel. You don’t want to miss this episode! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 101

    28 min

  5. 26 SEPT

    Celebrating 100 Episodes of STR Data Lab: A Look Back at AirDNA’s Journey with Co-Founders Scott Shatford and Tom Caton

    As we hit this 100th episode milestone, we want to take a moment to thank all of our listeners for your support. Whether you’ve been with us from the beginning or joined us along the way, we appreciate you being part of this journey!  In this 100th episode of the STR Data Lab, Jamie celebrates the milestone by sitting down with AirDNA co-founders Scott Shatford and Tom Caton to reflect on the company’s journey and what lies ahead. They recount the early days, starting with Scott’s 2014 project—a book and website analyzing short-term rentals in Santa Monica. Despite regulatory hurdles, this effort quickly evolved into a key resource for understanding Airbnb listings, laying the groundwork for AirDNA. Tom joined Scott in 2015, forming a business partnership during a sailing trip. From there, they pushed forward to build AirDNA into a powerful data platform, with the development of MarketMinder being a critical turning point. They also discuss the transition from delivering insights via simple PDF reports to creating a comprehensive SaaS platform that continues to shape the short-term rental industry. Throughout the episode, they highlight their decision to bootstrap the company, staying independent of external funding. The episode explores the technical and business challenges they faced, including the complexities of data scraping, adapting to changes in Airbnb’s algorithm, and the massive impact of the COVID-19 pandemic. Beyond the business, Scott and Tom share how they managed stress, balanced luck with hard work, and navigated key decisions that led to AirDNA’s success and eventual sale. Post-sale, Tom has turned his attention to new projects, including developing a murder mystery board game and investigating business fraud. Scott, meanwhile, enjoys traveling and personal hobbies like golf and ping pong, though both hint at possible new ventures in the future. This episode offers a detailed look at how AirDNA grew from a niche idea into an industry-leading platform. You don’t want to miss it!  ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 100

    1 h y 9 min

  6. 19 SEPT

    Building a Design-Driven STR Portfolio with Red Cottage CEO Matthew Orley

    In this episode of STR Data Lab, Jamie sits down with Matthew Orley, CEO of Red Cottage, to explore the company’s unique approach to short-term rentals. Matthew shares the story behind Red Cottage, which he acquired two years ago, and explains its focus on design-centric homes in the Catskills and Hudson Valley regions. Red Cottage primarily caters to weekend travelers from New York City, Boston, and Philadelphia, with an emphasis on aesthetically appealing properties across various price points. Matthew highlights how Red Cottage provides unique value to homeowners by attracting a distinct clientele and curating listings that stand out in the competitive short-term rental market. He also touches on their impressive direct booking rate and the recent launch of a membership program offering exclusive perks like discounted rates, waived fees, concierge services, and early access to new properties. He explains how the steady demand for weekend getaways in their market helps them manage lower seasonality compared to other vacation destinations. Matthew also reflects on the impact of COVID-19, noting the initial surge in demand followed by market normalization. To stay competitive, he emphasizes the importance of adopting new software, leveraging technology, and building strong partnerships. Matthew also dives into the operational challenges of property management, stressing the need for scalable systems and efficient information management. He wraps up by discussing the future of the property management industry, predicting continued consolidation and professionalization as a response to rising operational costs and the increasing need for advanced tech solutions. You don’t want to miss this episode! ~~~~ https://www.linkedin.com/in/mattheworley ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 98

    41 min

  7. 12 SEPT

    Crafting Memorable Guest Experiences with Tyann Marcink

    In this episode of STR Data Lab, Jamie Lane, Chief Economist at AirDNA, sits down with Tyann, the 'Queen of Guest Experience,' to explore the art of guest communication in the short-term rental space. Tyann shares her personal story, reflecting on how clear, consistent communication has been key to her success. From early challenges with math in college to her rise as an industry leader, she brings authenticity and insight to the conversation. Tyann’s journey started in 2007 as a "hobby host," and today, she manages multiple property brands in Missouri, including historical rehabs and purpose-built homes. She also highlights her role at Touch Stay, a digital guidebook platform, explaining how its features elevate guest communication and enhance the overall experience. A recent Touch Stay study involving over 2,000 travelers revealed that guests who receive six or more messages tend to spend 60% more and report higher satisfaction. During the episode, Tyann stresses the importance of tailoring communications for different preferences, utilizing channels like email, text, and even video. She also touches on the finer details of setting up a vacation rental, emphasizing that addressing even small guest concerns can significantly improve their stay. The discussion moves into how evolving technology is meeting rising guest expectations, and how property managers can leverage digital tools to streamline operations. Tyann wraps up with an unforgettable story of a guest accidentally leaving an urn behind—reminding us of the unpredictable, yet rewarding nature of the business. She encourages listeners to connect with her on social media and explore Touch Stay to boost their property’s guest experience. You don’t want to miss this episode! ~~~~ https://tyannmarcink.com/blog/ https://x.com/tyannmarcink https://www.linkedin.com/in/tyannmarcink/ www.touchstay.com ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 98

    47 min

  8. 5 SEPT

    Top National Parks for Short-Term Rental Investments

    In this episode of the STR Data Lab, Jamie and Scott explore the exciting potential of investing in short-term rentals near national parks. They kick things off with a fun conversation about their personal experiences visiting these natural wonders before diving into AirDNA’s latest research. This analysis uncovers the top 10 markets for short-term rentals near national parks, focusing on key metrics like occupancy rates, average daily rates, and home values. Jamie and Scott break down the methodology behind the rankings, explaining how yield serves as a key metric to level the playing field. They reveal the top five national park markets, including New River Gorge, Mammoth Cave, and Joshua Tree, providing insights into why these locations top the list. The episode touches on significant trends such as the surge in national park visits post-pandemic and the rise in unique stays, from cabins to yurts.  Finally, they offer actionable advice for potential investors, stressing the importance of understanding peak seasons and leveraging AirDNA's interactive tools to make informed decisions. Jamie wraps up by giving a special shoutout to his colleague, Linda, for her key role in pulling together this comprehensive analysis. You don’t want to miss this episode! ~~~~ https://www.airdna.co/blog/national-park-airbnb-markets ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  ~~~~ Find AirDNA at these upcoming events!  https://www.airdna.co/events-airdna  Episode 97

    21 min
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Whether you're on your first property or your 100th, having the right market data is crucial to starting and scaling your short-term rental business. Join Travel Economist Jamie Lane as he provides trusted insights and delves deep into the numbers that drive this multi-billion dollar industry.

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