2025 Amazon Marketing Resolutions and Intentions

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Beginning: New Year’s plans

• 5:23 - AMC importance

• 8:00 - Connecting ads

• 11:01 - SQPR insights

• 14:12 - Ad tracking sheet

• 18:23 - AI for ads

• 25:06 - Human-made content

• 27:29 - AI search focus

• 30:04 - Ad automation

• 36:18 - ADSP updates

• 39:29 - TikTok Shops goal

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Where to find Brent, Brent Zahradnik

• Using Amazon DSP and AMC to Fully Understand the Customer Journey

• How Can I Best Use Amazon Marketing Cloud?

• What Amazon PPC Updates Do You Need for 2024?

• What Top Amazon Sellers Won’t Tell You About AI Video Ads

• Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno