2025 marketing trends: 13 best guesses to inspire you

What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively.

From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically.

Here’s what’s inside:
✨ Surprising brand collaborations and why they work
✨ The power of nostalgia marketing in connecting with your audience
✨ Lo-fi content: why “relatable” beats “perfect”
✨ How to strike the right balance between performance marketing and long-term brand building
✨ Ways to avoid trend-jacking disasters (bye, Corporate Cringe!)

Whether you’re a seasoned marketer or just starting out, Mia’s predictions will spark ideas and give you a competitive edge in the year ahead.

Press play and step confidently into 2025!

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Brands/groups mentioned in this episode:

• FTC’s “Click to Cancel” rule

• Puresport

• Report: https://www.gotracksuit.com/au/report/the-awareness-advantage.

• Temu

• Shein
• Mc Donald's Grimace Milkshake
• TikTok: Nutter Butter
• TikTok: Ryan Air
• TikTok: Duolingo
• Volvo’s tear-jerking cinematic ad for the EX90
• Forty Winks’ “The Unslept” campaign
• Google’s Search Generative Experience (SGE) 
• ChatGPT
• Preply’s "UK Polite Cities Index"
• TripAdvisor
• Georgie Stevenson (Naked Harvest Supplements)
• Alix Higgins (Alix Higgins)
• Brittany Saunders (Fayt the Label)
• Zoe Kalar (Weare8)

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Have a brand or campaign that you'd like to unpack on the show? Let us know.

Connect with Mia Fileman:

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- LinkedIn

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

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