2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization
2 Regular Guys Talking Decoration and Personalization

The 2 Regular Guys podcast has evolved from Aaron Montgomery and Terry Combs hanging out in hotel bars and restaurants after trade shows, eating chicken wings, disagreeing over ranch or bleu cheese as the true and proper dipping sauce, and talking the garment decorating and personalization industry. A long list of industry friends joined into those conversations over the years, in cities across America and the world. These same friends plus new friends we meet along the way now come back to join us as guests to the program. The trade shows continue, the industry grows and matures, and the 2 Regular Guys continue those conversations, talking garment and product decorating (and on occasion beer and chicken wings) weekly. Welcome to our 8th Year. Come along for the ride!

  1. 20/12/2024

    2025 Planning Power-Up: Strategies for a Successful Year

    Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024's lessons to implementing innovative tools and forward-thinking strategies, this episode is packed with insights to inspire growth and change. Whether you’re fine-tuning your current plans or looking for creative new ways to push forward, this is a show you don’t want to miss! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/f9YFuamBUzg Dad Joke Why was the letter E the only letter to receive a gift from Santa? The rest of the letters were Not-E (Naughty)  Thanks, Ramona McKee  Bonus: During Christmas, there are only 25 letters in the alphabet Yep, No L (Noel) Planning for 2025 Last year… Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? * What did you learn about you… about your business? * Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? * Diversify your technology * Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term, but a requirement to a lot of our markets. The buyer has increased awareness and demand for eco-friendly and ethically produced apparel. Understanding what that truly means to your customers is crucial.  * Sourcing sustainable materials * Reducing waste * Adopting eco-conscious production methods. Terry: It’s time to implement 52/15 Training.

    1 h y 18 min
  2. 13/12/2024

    2024 REGGIE Awards Winners Announced: Celebrating Excellence

    It’s that time of year again—the 12th Annual REGGIE Awards are here! Join us for this special episode as we announce the winners of the 2024 REGGIE Awards, celebrating the people, businesses, and innovations making a difference in the garment decorating and personalization industry. This is more than just an awards show; it’s a celebration of the passion, creativity, and hard work that drive our industry forward. Tune in for heartfelt acceptance speeches, a look back at this year's highlights, and plenty of fun as we honor the best of the best in our community. Who will take home the coveted REGGIE this year? Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=r5-qGkPub08 Dad Joke Aaron: Why was the Christmas tree so bad at knitting? Because it kept dropping its needles! 2024 REGGIE Awards Tell us what winning this award means to you. Do you have a single piece of 2025 advice for decorators who are listening right now? 2024 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress.  Vastex PTF-100 Powder ShakerPrintGRIPSiser Compostable PureHT - WINNER 2024 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there's a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.

    1 h y 9 min
  3. 06/12/2024

    Elevate Your Business with Modern PR Strategies

    This week, we're thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to amplify your brand, improve communication, or rethink your approach, this episode is packed with actionable insights to help you stay ahead. Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wf1N41jFToc Dad Joke Terry: In Germany they even have a sausage made completely from other sausages They call it the wurst of the wurst Public Relations Terry: Welcome in, Karis. We are always excited to have new guests. When we are on episode 576 it doesn’t always happen. Tell us a little about you and how you came to be doing what you do and are associated with the garment decorating and printing industry. Aaron: Can you make sure that we are clear on what exactly is public relations? How does it differ from marketing or advertising? Terry: What are some common misconceptions businesses have about PR, especially in industries like printing and apparel decoration? Aaron: How has public relations evolved in the digital age, and what new opportunities does this shift for our listeners? Terry: Let's talk PR strategy. How can our listeners leverage it effectively? Aaron: What advice do you have for businesses looking to get started with PR but are not sure where to start?  Terry: In an age where customer reviews and online comments can make or break a business, how can PR be used to manage and build a positive reputation? Aaron: How can companies effectively measure the success of their PR efforts in a way ...

    1 h y 16 min
  4. 02/12/2024

    The Fundamentals of Business Success: AI-Generated Book Recap

    BONUS PODCAST - This episode dives into the key takeaways from Aaron Montgomery's The FUNdamentals of Business Success, with insights on building a business that's not just profitable but deeply fulfilling. Explore the three-phase framework—Plant, Prepare, and Pollinate—and actionable advice on clarity, mindset, teamwork, and the power of storytelling. While this episode was AI-generated, the wisdom shared is 100% authentic and ready to inspire you on your entrepreneurial journey. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment https://youtu.be/0DT7GxTcNeE The Fundamentals of Business Success Discover practical strategies to align your values, set achievable goals, and streamline your operations while maintaining balance and fulfillment. Learn how small, consistent actions can lead to extraordinary results. To grab a copy of the book and take your next step toward success, visit OSG.link/BizBook. Let us know: What resonated most with you? Let’s grow together! Discover the Fundamentals of Building a Business You Love In this episode, we explore The FUNdamentals of Business Success by Aaron Montgomery, a transformative guide for entrepreneurs who want more than just profits—they want a business they genuinely enjoy running. Through engaging discussion and practical examples, we break down Montgomery’s innovative framework of Plant, Prepare, and Pollinate, designed to help business owners build solid foundations, stay aligned with their values, and achieve long-term growth. We delve into why understanding your “why” is crucial, how to set actionable goals with the MTO (Minimum, Target, Outrageous) framework, and the importance of shifting from just “goal-setting” to “goal-getting.” Plus, we tackle common entrepreneurial challenges like pricing your services effectively, streamlining operations, and crafting a marketing strategy that aligns with your ideal customer. This episode isn’t just about strategy—it’s about mindset. Learn how to conquer fear, embrace clarity, and find fulfillment in your work, all while balancing the demands of running a business. We also share how to foster supportive teams, build strong networks, and continuously improve through small, consistent steps that create extraordinary results over time.

    37 min
  5. 22/11/2024

    Switch to New Sublimation Software

    This week, we’re joined by Laurie Donovan, a Sawgrass Brand Ambassador and sublimation expert, to discuss how decorators can successfully transition to Sawgrass’s new software suite before the CreativeStudio legacy software sunsets on February 1, 2025. Laurie shares her deep knowledge and practical advice on embracing the change without disrupting your business, especially during the busy holiday season. Beyond discussing the software, Laurie offers actionable insights into maximizing efficiency, overcoming common challenges in the sublimation workflow, and enhancing your creativity. Whether you’re a Sawgrass user or simply interested in staying ahead in the sublimation space, this episode is packed with value for all decorators! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/a9sZVk7EvHw?si=MzBNaMPZohQF8eL2 Dad Joke Aaron: Have you ever heard of a shovel? It was a groundbreaking invention. Software Updates Aaron: Hi Laurie, you know the drill. Tell our listeners a little about yourself and your journey in this industry. Terry: So there have been some name changes at Sawgrass. Tell us about that. Aaron: So what’s new with these programs that weren't a part of the previous versions? Terry: For decorators who aren’t currently using Sawgrass software, are there lessons from this transition that could apply to managing changes in other software or workflows? Aaron: How can decorators ensure consistent color accuracy across different products and substrates?https://www.youtube.com/@SawgrassInk - In Depth color lessons on managing color in print utility Terry: Why did this move to new software need to happen? Aaron: Can you share some success stories or feedback from early adopters of the new Sawgrass software?

    1 h y 15 min
  6. 15/11/2024

    INKclusivity: Disability Inclusion in the Print Industry

    Join us this week as Tim Howe and Jed Seifert discuss their guidebook, INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide for the Print Industry. Learn how embracing disability inclusion can transform workplaces, break down stigmas, and boost company culture, retention, and performance. This episode offers practical insights for creating an inclusive, supportive environment that empowers all employees. A must-listen for those ready to make meaningful changes in their business. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6zCGwCWgQvc Dad Joke Terry: Did you know someone stole my identity? Yeah, they sent it back with a $100 bill and a note that said, “Sorry man, hope things get better for you.” Disability Inclusion Terry: Welcome in! We are excited to talk to you guys about your new book - INKclusivity. We don’t do bios… Can each of us quickly share a little about who you are? (Throw to each) Aaron: At PRINTING United Expo in September you released and shared INKclusivity during a panel discussion. I was fortunate enough to be sitting in the front row (Sorry about the crying) What was that experience like, and what kind of reactions or feedback did you get? (Jed then Tim) Terry: While writing INKclusivity, what was one of the most surprising things you realized about disability inclusion? You both live this daily so taking a big-picture perspective must have given you new realizations. (Tim then Jed) Aaron: Are there any stories or case studies shared in the book that stand out to you as particularly impactful or illustrative of the book’s message? Terry: Even since you started sharing this mission, Jed, have you received any feedback from companies who have started implementing its principles?  Tim - How about you guys, any stand our implementers for you? Aaron: If you were to add another chapter to INKclusivity today,

    1 h y 15 min
  7. 01/11/2024

    Cultivating an Uncommon Mindset

    Join us this week as we sit down with Matthew Woodhouse to explore the fascinating journey of dye sublimation over the past two decades. From the early days of the Express Green Machine and Epson 3000 to today’s advanced technology, we’ll dive into how the industry has evolved and what changes have shaped the way we approach sublimation. Plus, we’ll take a look into the future to discuss where sublimation may be headed and what decorators can expect in the coming years. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/s5o2RVf9fOQ Dad Joke Terry: What do vegetarian zombies eat? Graaaaains! Uncommon Mindset Terry: {Any banter to open up the show} Why is this concept of the Uncommon Mindset so important to you?  * The success I have seen in my career has evolved from thinking differently. Finding solutions is a superpower of mine. We see a lot of creativity in this industry, and mine shows up as problem-solving.  * Being a successful business requires thinking differently. Our society is set up to build someone else's dream.  * Having an uncommon mindset leads to success.  Terry: Why does that lead to success? * Common statistics - Can look at lots of places for stats on small business success. None of them paint a pretty picture. Data from the US Government’s Small Business Administration says that almost 50% / half of small businesses don’t last past 5 years. * Their data said there are 33.3 million small businesses in the United States, which means over 16 million business owners will become victims of the common mindset. This is made even worse as the number of new small businesses has doubled since 1982. * The longer they push through that common mindset, SBA says that 70% fail/quit before year 10, and most due to cash flow. They are making sales but can't maintain due to the common mindset. * If we want uncommon results and if we want to beat these stats we need an uncommon business.

    1 h y 23 min
  8. 25/10/2024

    The Evolution of Dye Sublimation

    Join us this week as we sit down with Matthew Woodhouse to explore the fascinating journey of dye sublimation over the past two decades. From the early days of the Express Green Machine and Epson 3000 to today’s advanced technology, we’ll dive into how the industry has evolved and what changes have shaped the way we approach sublimation. Plus, we’ll take a look into the future to discuss where sublimation may be headed and what decorators can expect in the coming years. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=FrRK9aCy9HU Dad Joke Aaron: To the person who invented zero Thanks for nothing Dye Sublimation Aaron: Welcome in Matt. We are not fans of the curated Bio, so we always like to start with asking our guests to give us a little background on them. Tell us about your journey to and in the industry.  Aaron: I reconnected with you recently at Printing United. Wow, the innovation there was amazing. You have been around sublimation since at least the early 2000s. How has sublimation evolved since you started? Terry: What are some of the biggest challenges you’ve seen businesses face when trying to implement sublimation, and how can they overcome these? Aaron: Over the years, what are some of the newer substrates you've seen enter the sublimation space, and how do they enhance product offerings for decorators? Terry: How do you see the rise of technologies like DTF (Direct to Film) printing influencing the sublimation market and the wider printing industry? Aaron: I know you have some background in color management too. How critical is it for decorators to properly implement color management systems, and what common challenges do you see in this area? Terry: What innovations in sublimation technology do you think we’ll see in the next few years, and how will they impact the industry?

    1 h y 7 min

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The 2 Regular Guys podcast has evolved from Aaron Montgomery and Terry Combs hanging out in hotel bars and restaurants after trade shows, eating chicken wings, disagreeing over ranch or bleu cheese as the true and proper dipping sauce, and talking the garment decorating and personalization industry. A long list of industry friends joined into those conversations over the years, in cities across America and the world. These same friends plus new friends we meet along the way now come back to join us as guests to the program. The trade shows continue, the industry grows and matures, and the 2 Regular Guys continue those conversations, talking garment and product decorating (and on occasion beer and chicken wings) weekly. Welcome to our 8th Year. Come along for the ride!

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