2025 Roadmap for Salesforce Admins: AI, Agentforce, and Emerging Trends

Today on the Salesforce Admins Podcast, we talk to Jennifer Lee, Joshua Birk, and Kate Lessard from the Admin Evangelist team at Salesforce.

Join us as we ask our guests three questions about what Agentforce means for admins, content they want to highlight from 2024 to help you get started with AI in Salesforce, and what they’re looking forward to in 2025.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Jennifer Lee, Joshua Birk, and Kate Lessard.

What is your Agentforce content highlight of 2024?

If you know anything about Jennifer Lee, it’s that she puts out a lot of great content for admins. Between “Automate This” and “How I Solved It,” she also finds time to write some pretty great blog posts. Her highlight for 2024 is her walkthrough on how you can build modular flows, breaking things down into smaller chunks that make it easier for your organization to take advantage of everything Agentforce has to offer.

Kate Lessard is the newest member of our team, and she makes a strong case for why you as a Salesforce Admin might be the best-positioned person in your business to become an AI specialist. She gets into all this and more in her intro to Agentforce blog post.

Finally, if you’re a regular listener to the pod, you’ve heard some of what Josh Birk has been up to. He’s been digging into the technical side of AI, including LLMs, RAG (Retrieval Augmented Generation), and why prompt engineering is easier than it sounds. If you want to learn more about RAG, take a listen to his recent episode with Nochum Klein about how he’s using an AI agent to help with information security documentation at Salesforce.

What are you looking forward to in 2025?

Moving into 2025, Kate is interested in how emerging AI technologies fit into admins’ core responsibilities. In particular, she anticipates that security and the need for AI governance will become increasingly important.

Jen, meanwhile, is expanding her video empire with two new series for 2025. The first is about automation and how to build things with an eye toward what will be possible for your business with Agentforce. She’ll also be doing a series about how she’s learning Agentforce, so you can follow along.

And if the idea of RAG is getting you excited, Josh has even more in store for you in 2025. It’s going to be very, very doable to build an AI agent to interface with dense documentation and make everything faster and easier for your users. 

“It’s the end of 2025, and I can’t believe Salesforce Admins _____!”

“It’s the end of 2025, and I can’t believe Salesforce Admins found Agentforce so easy to work with,” according to Josh. He thinks you’ll be surprised how simple it is to build your own AI agents, once you get started. You can download a free version of Agentforce right now and jump in with Trailhead.

For Kate, “It’s the end of 2025 and I can’t believe Salesforce Admins are creating dynamic experiences this advanced!” She compares Agentforce to what happened when dynamic forms were released. The possibilities for creating customized, dynamic user experiences are incredible with Agentforce.

Finally, for Jen, “It’s the end of 2025 and I can’t believe Salesforce Admins can now do things like troubleshoot user management issues faster than ever before!” Agentforce isn’t just about helping your users—there will also be agents that help you, too.

There’s so much more in this conversation with our Admin Evangelists about Agentforce and how to get the most out of Salesforce events, so be sure to listen to the full episode. And make sure to subscribe to the Salesforce Admins Podcast so you never miss out.

Podcast swag

• Salesforce Admins on the Trailhead Store

Learn more

• Jen’s 2024 blog post: Embrace Modular Flows to Build Smarter Automation for Agentforce
• Kate’s 2024 blog post: Introduction to Agentforce for Salesforce Admins
• Kate’s other 2024 blog post: Advance Your Admin Career With Dev Fundamentals
• Josh’s 2024 Salesforce Admins Podcast Episode: How Agentforce Transforms Customer Interactions at Salesforce
• Video series: Automate This!
• Video series: How I Solved It

Admin Trailblazers Group

• Admin Trailblazers Community Group

Social

• Jen on LinkedIn
• Josh on LinkedIn
• Kate on LinkedIn
• Salesforce Admins on LinkedIn
• Salesforce Admins on X
• Mike on Bluesky social
• Mike on Threads
• Mike on Tiktok
• Mike on X

Full show transcript

Mike:
This week on the Salesforce Admins Podcast, we’re kicking off 2025 with an amazing lineup of guests. So today I have on the Admin Evangelist Team, Jennifer Lee, Kate Lassard, and Josh Burke. We dive into the year ahead looking at topics such as Agentforce, emerging AI technologies, and best practices for Salesforce admins navigating this transformative time.
Now, before we jump in, I want to make sure that you’re following the Salesforce Admins Podcast wherever you listen to, that way you never miss an episode. So let’s dive into our chat with Jen, Kate, and Josh.
Welcome, everybody, to the podcast. There’s a lot of people to introduce, so I’m going to go in reverse order. Jen, let’s start off with you. Can you give us a brief introduction and some of the cool content you’ve created last year at Salesforce?

Jen:
Sure, absolutely. I am Jen Lee, Lead Admin Evangelist, and you all probably know me as the host of Automate This or How I Solved It on our Salesforce Admins YouTube channel or for reading my mega blog for each release. Some of the things I’m really excited that I created last year was, again, I love Automate This. I love the How I Solved It, bringing in trailblazers who showcase their skills and what they’ve built in their orgs, and I really enjoyed writing the blog on building modular flows and thinking about really chunking out and building out smaller flows to get ready for your company in moving over to Agentforce.

Mike:
Nice and got Agentforce in the first minute of the show. Kate, you’re our newest member. Let’s go with you next.

Kate:
Hi, everyone. Kate Lassard, also a Lead Admin Evangelist here at Salesforce, and I have been here since August, so still diving in. This past year, I’ve been really focused on Agentforce and have put together some content including an intro to Agentforce blog post, talking about why admins make great AI specialists, and then also talking about advancing your admin career with dev fundamentals. So you might’ve seen me on the road at one of the Agentforce tours talking about core responsibilities, and in the new year, keep your eyes open for some new content about how emerging AI technologies fit into those admin core responsibilities.

Mike:
New stuff in the new year. I like it. And of course, Josh Burke.

Josh:
Hi, everybody. I think actually I’m technically the oldest member of the team, but that’s only by chronological age. I’ve been on the admin team for, gosh, I think it’s a little over a year now, but I’ve been at Salesforce for coming on 15 years in 2025. All of them in evangelism in one form or another.
And a lot of the things I’ve been trying to write about and post about and blog and video and some of our podcasts is really trying to explain through some of the more technical side of artificial intelligence. We have all of these terms. We’ve got things like LLMs, we’ve got RAGs, we’ve got vector databases, and honestly, frequently the concepts are far more simple than the tech terms actually seem to suggest. I’m on record for saying I don’t like the term prompt engineering, for instance, because it sounds like you need some kind of union guy to come over and rewire your computer in order to, but is basically just talking to a conversational UI in the first place. So definitely see more of that in the near future, especia