203: Asymmetric Selling

Joe Parateau joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Joe Paranteau is a leading expert on sales and author of Billion Dollar Sales Secrets. In his book, he shares fifteen secrets to help inspire salespeople to rise to meet today’s challenges. He has led nearly 30K sales meetings in his 28-year career with Fortune 500, SMBs, and startup businesses, and once generated $1B in a span of just 5 years. Highlights include: how Joe’s Native American ancestry & time in the military inform his sales methodology (3:20), using asymmetric strategies to penetrate an account (9:43), identifying the right champion within an organization (14:10), encouraging your champion to loop in decision-makers (17:54), the business impact of this asymmetric selling strategy (26:15).

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