203: Creating Community Outside of Facebook, with Nicole Mott, RD and Founder of Gluten Free Kitchen

The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of the Dietitian Success Podcast, I chat with Nicole Mott, a dietitian from Australia who specializes in celiac disease. Nicole shares her inspiring journey from her early interest in nutrition to finding her niche in supporting clients with celiac disease. She discusses her challenges starting out as a nutritionist, her decision to pursue a master's degree during the COVID-19 lockdown, and the pivotal moment that led her to focus on celiac care.

Key Highlights:

  • Nicole's path from general nutrition to niching in celiac disease, inspired by personal connections and observed gaps in care.
  • Her innovative business model, including a weekly membership plan tailored to meet her clients' needs.
  • The power of community: how Nicole leverages the platform Skool to create a vibrant, engaged community of nearly 700 members.
  • The importance of niching for building trust, attracting the right clients, and securing brand partnerships.
  • Building partnerships with gluten-free cafes and restaurants to provide expert guidance and support.
  • Nicole's advice on overcoming the fear of niching, testing new strategies, and building meaningful connections in the industry.

Nicole also shares tips on using creative approaches to engage with clients, manage communities effectively, and expand reach in innovative ways.

Links: 

  • If you're interested in launching your Skool community and growing it effectively, use this link to receive free mentoring from Nicole! She’ll guide you in setting up your Skool community for maximum engagement and show you how to start selling more effectively. Once you’ve created your community using the link provided, just email Nicole at info@gfkitchen.com.au for mentoring.
  • Follow Nicole on Instagram

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