#204: Chris Riccobono, Founder of UNTUCKit and Greatness Wins — Passion is powerful

Passion is powerful. When you let your belief in a product or an idea shine through, people respond—and that passion can keep you going in both the good times and the bad.

See how to put passion to work in your business in this episode with Chris Riccobono. He’s the CEO of UNTUCKit, the incredibly successful clothing brand known for making a dress shirt you don’t have to tuck in. 

If you want to get better at motivating or inspiring or convincing people, then hit play now!

You’ll also learn:

• The mindset you need to navigate uncertain times
• The #1 thing a startup must do to be successful in the long run
• A consideration that can make or break a brand name
• What to look for if you’re hiring for a small company



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