205: Can You Have >1 Target Audience? Lessons From Dana J. Fryer, Insurance-Based Private Practice & RD Exam Prep Tutor

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk sits down with Dana J. Fryer, a dietitian who has masterfully built a career balancing clinical work, RD exam tutoring, and private practice. Dana shares her journey from navigating job loss during the pandemic to creating a thriving business that meets the diverse needs of her clients and students. We discuss how she’s structured her business, split her marketing channels, and grown her offerings into scalable and sustainable models.

Key Takeaways:

• Turning challenges into opportunities: How Dana pivoted during the pandemic to create her business.
• The evolution of her RD exam tutoring from 1:1 sessions to a robust program with group classes and recorded content.
• Balancing multiple streams of work: Dana’s strategy for managing clinical work, private practice, and tutoring.
• Why splitting marketing channels for distinct audiences can clarify messaging and enhance engagement.
• The power of small, engaged audiences for business success.

Whether you're a dietitian, entrepreneur, or simply looking for inspiration on juggling multiple passions, this episode is packed with insights and actionable advice.

Links: 

• Website: danajfnutrition.com
• Instagram: @danajfnutrition (personal/private practice) and @dieteticswithdana (tutoring).
• Podcast: Dietetics with Dana Podcast