207. Dean Harris, Head of Co-op Media Network: Unlocking the Power of Convenience Retail Media

Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General.

• Watch on YouTube: https://youtu.be/R_xGVhj6f-8 
• Last year's episode: https://www.fmcgguys.com/dean-harris-coop/ 

Tune in to hear about:

• Positioning and proposition of Co-op's Convenience Media Network
• How off-site is becoming a big aspect for Supermarkets with big loyalty bases
• Their unique, convenience focused, simplified approach to offsite media
• Measuring performance further than the basket: the Halo Effect of convenience
• Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian