207. Optimize for Getting Investment

In this episode, I’m joined by Yuval Selik, CEO of Promomash, to explore the challenges and strategies of securing investment for CPG brands in today’s tight market conditions. Despite the availability of capital, the CPG sector often struggles to attract investment. Yuval shares expert advice on making your brand more appealing to investors by honing in on crucial aspects of your business, particularly profitability.

We'll delve into the essential actions CPG founders need to take, the key metrics they should be monitoring, and the reporting standards that can make or break investment opportunities. Additionally, Yuval provides valuable resources on crowdfunding and other financing alternatives that could be vital in navigating these challenging times.

Tune in to gain practical lessons that can help position your brand for success in the investment arena. Whether you're preparing for your first round or looking to scale up, this episode is packed with guidance to maximize your appeal to potential investors.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.