208. Dani Austin: Making $40M from Divi in the first year?! The $ecrets behind building her massive following, 12 years in the influencing space, & expanding her horizons

This week, Jason is joined by fashion and lifestyle influencer, entrepreneur, podcast host, and working mom of two (soon to be three), Dani Austin!

Listed as Forbes top creators, not once in 2022 but twice in 2023. Dani first started out YouTube back in 2012 where she would share fashion advice, wedding plans, and post the latest deals of retail brands around the country. Her innate ability to share her fashion knowledge along with her family life gained her a rabid following on Instagram, which led to her being able to start her own hair growth company, Divi.

Dani dives into how she has grown up with her audience after being on social media for over twelve years, how she was originally going to pursue a career in physical therapy, how her parents felt about her new career path, her side hustles, how she handles the title “influencer”, having a back-up plan, and the business of blogging. Dani also reveals building an authentic following, what her production strategy is, her struggle to hand off some slowing down enough to hire someone, how she pulled of her own version of the bachelor for her brother, how Divi came to be, how having an authentic story to a brand makes it successful, and listening to your audience.

Dani reveals all that and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests: Dani Austin

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