21 | Dog Food

Ops Nerd Podcast - Building Independent Spirits and Hospiality Brands

Ready to go from chaos to control in your empire? Call/Text Jason now at +19179832150

Get the Ops Nerd Newsletter for insider tips and tricks for hospitality operators in three minutes a week or less. https://opsnerd.com

Jason Littrell is a Hospitality Management Consultant serving ambitious hospitality brands with high impact systems since 2009.

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In this video, watch Jason Littrell, expert in beverage brand sales and management consulting, share insights on his marketing strategies and client engagement techniques. Discover how he uses AI, automation, and newsletters to nurture client relationships and stay top of mind.

- Importance of Ops Nerd newsletter in client engagement

- Utilizing SEO to drive traffic and establish expertise

- Value of email deliverability in client services

- Breakthrough in data visualization for HR Systems

- Soft pitching strategies for client acquisition

Discovering the Joy of Unscheduled Work Time: "I really like this unscheduled work time."

— Jason Littrell [00:00:07 → 00:00:34]

The Power of Consistency: "What I do every single day is I put a little marker on the world's 2nd largest search engine, which is YouTube."

— Jason Littrell [00:01:09 → 00:01:13]

**The Power of SEO in Video Content**: "This is a very very long game. But every time I make a video, I run it through my, AI, which will read, and I've trained it to do to give me a certain several things, like, as in, like, a summary, brief biography of me, time stamping, quotes and and, notable quotes and and things that I said."

— Jason Littrell [00:01:47 → 00:02:06]

Engaging with Your Audience: "The newsletter is a way to, if people want to if they don't wanna be, you know, on YouTube every day looking for what I might say next, then I send in a newsletter that says, here are the 3 things that I thought were important this week."

— Jason Littrell [00:03:01 → 00:03:14]

**The Big Promise of the Ops Nerd Newsletter**: "It's only takes 3 minutes a week, and it's gonna tell you all the AI and nerdery that that you can apply to your business today."

— Jason Littrell [00:03:42 → 00:03:48]

Creating Value without Expecting a Lot in Return: "And so I I'm just trying to, you know, provide value without anybody having to provide a lot in return. And and all I'm really asking for is is their, email address, not even their name and their phone number."

— Jason Littrell [00:03:57 → 00:04:08]

AI and Automation Expert Reveals Weekly Routine: "And then on Thursdays, I have, AI and automation sorcery. So 3 things in the newsletter, 3 events in the week. You know, it's not hard to find one thing from each of those things."

— Jason Littrell [00:05:15 → 00:05:28]

Viral Email Insights: "But it only takes 3 minutes to read. Very easy, very snackable, very consumable."

— Jason Littrell [00:05:37 → 00:05:41]

"Mastering Your Craft": "And, and if I'm gonna be providing these kind of services and automations and systems for my clients, I should probably have a pretty good mastery of them myself. And so I'm eating my own dog food, I'm doing I'm practicing what I preach, and, and I'm playing the long game, and this is how it goes."

— Jason Littrell [00:05:51 → 00:06:07]

Jason Littrell, hospitality management consultant, New York City, automations, marketing, sales, operations, sorcery, Ops Nerd newsletter, customer engagement, AI, SEO, automation sorcery, email deliverability, systems implementation, data visualization, bar marketing, brand sales solutions, staff engagement, client support sessions, brand sales mastermind, AI and automation sorcery, Kinetic Management Systems, independent spirits, fractional cmo, fractional cto.

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