The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
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The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas

    8小时前

    373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas

    What if your biggest leadership challenge isn’t deciding what to do, but when to do it? In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long-term impact. Here’s what you’ll learn: Why speed and decisiveness are only advantages when paired with execution How to weigh input from others — and still make the final call yourself What it takes to scale sustainably without losing your mind You make the decision. Don’t let someone else make it for you. ---- Show Notes: 01:58 – Michael’s Core Memory Weekend with the Kids 06:24 – The CEO’s Dilemma: No Clear Right Answers 06:55 – Why Focus Beats Multiple Revenue Streams 10:53 – The Risk of Moving Too Fast — and Too Big 13:04 – Behind the Scenes of Crisp’s Busiest Year 14:18 – Why Execution Matters More Than Ideas 17:16 – Acquisition Anxiety: Growth vs. Culture Clash 21:03 – You Make the Decision — Not Your Team ---- Links & Resources: Die With Zero by Bill Perkins ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 349. AMMA. The Leadership Shift: Building a Firm That Doesn’t Depend on You 339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm 258. AMMA — The Power of No: Setting Boundaries for Focused Growth

    24 分钟
  2. 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana

    2天前

    372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana

    Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy. In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry. Here’s what you’ll learn: Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI How to build a values-driven culture that attracts the right people and clients What it takes to stay resilient when the stakes are high and the outcomes are uncertain Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most. ---- Show Notes: 00:00 – Introduction: How Eric and Roopal built Chaffin Luhana 01:40 – Defining “doing good by doing right” and what it looks like in action 05:00 – Why authenticity is rare — and essential — in legal marketing 06:15 – The most important KPI: Client gratitude 08:15 – How values shape hiring, culture, and internal growth 12:15 – Implementing structure: Traction, processes, and leadership clarity 15:00 – Lessons from loss: Staying true to your principles when it’s hard 18:20 – Navigating emotional investment and long litigation cycles 21:30 – Driving systemic change through impact litigation 25:45 – Final thoughts: Being a game changer through innovation and heart ---- Links & Resources: Chaffin Luhana LLP Six Sigma Incorporating Traction  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 355. How Two Lawyers Took on Legal Giants and Won with Spetsas Buist 361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson 357. The Strategy That Skyrocketed Her Law Firm's Growth with Sofia K. Miguel

    30 分钟
  3. 371. What Every Leader Can Learn From Netflix’s Early Chaos with Patty McCord [Encore Edition]

    6月12日

    371. What Every Leader Can Learn From Netflix’s Early Chaos with Patty McCord [Encore Edition]

    What if the best way to build a high-performing team wasn’t through perks or policies, but by telling people the truth? In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what truly drives culture, leadership, and high performance. With decades of experience shaping iconic teams in Silicon Valley, Patty unpacks how honesty, accountability, and experimentation can redefine what it means to build a workplace people are proud to be from, not just at. Here’s what you’ll learn: Why retention is the wrong metric for building great teams — and what matters instead How “telling the truth up front” can eliminate legal issues, improve culture, and drive results What it takes to create a company where high performers thrive and mediocrity doesn’t survive If you’re ready to ditch outdated practices, build a team of adults who own their impact, and lead with context instead of control, this episode is your blueprint. ---- Show Notes: 00:00 – Introduction: Patty’s Unconventional Path into HR 05:06 – The Call That Changed Everything: Joining Netflix at 2 AM 06:40 – Reinventing Work: Cutting What Doesn’t Matter 08:06 – Creating a Great Place to Be From 12:00 – Building High-Performance Teams with Radical Clarity 17:18 – Problem Solvers vs. Problem Finders 20:14 – Giving Feedback That Drives Growth 27:11 – Metrics That Matter: P&L Over Perks 34:12 – Preparing for the Future: Do You Have the Right Team? 37:04 – Stop Empowering: Teach How the Business Works 38:29 – The Future of Work Is Now 40:15 – Redefining Leadership Through Context 41:22 – Final Thoughts: Stop Doing Stupid Stuff ---- Links & Resources: Powerful: Building a Culture of Freedom and Responsibility by Patty McCord How Netflix Reinvented HR, HBR Article by Patty McCord Netflix Culture Deck “Google Ideological Echo Chamber” memo by James Damore ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 352 — Susan Fowler — Why Everything You Know About Motivating Your Team Might Be Completely Wrong 328 — Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership

    36 分钟
  4. 370. Why Playing It Safe Is Killing Your Growth with Verne Harnish

    6月10日

    370. Why Playing It Safe Is Killing Your Growth with Verne Harnish

    What if the real risk isn't taking bold action — but staying exactly where you are? In this episode of The Game Changing Attorney Podcast, author, founder of Entrepreneurs' Organization (EO), and Founder & CEO of Scaling Up, Verne Harnish shares timeless insights on scaling a business, developing high-performing teams, and why most leaders fall short when they lose their edge. From navigating uncertainty to rediscovering founder-mode, Verne challenges the safe, conventional wisdom that holds organizations back — and offers a blueprint for playing bigger, leading smarter, and building companies that endure. Here's what you'll learn: Why aggressive goals create more energy — and why incrementalism kills momentum What it means to rediscover your company's "soul" — and how to lead from founder-mode How to replace weak managers with true team captains who drive performance If you're playing not to lose, you're already falling behind — this episode is your call to play to win. ---- Show Notes: 00:00 - Introduction 06:00 - Betting on Yourself: The Sacrifices and Mindset of Entrepreneurs 09:19 - Thriving in Chaos: Why Optimism and Timing Matter 14:00 - The Power of Big, Audacious Goals (and Why Small Thinking Fails) 16:42 - Why Most Companies Plateau: The Mindset and Market Gap 20:41 - Rediscovering Founder Mode and the Soul of Your Business 26:46 - Building Teams That Don't Need Managers 31:15 - How AI Will Redefine Growth, Strategy, and Hiring 36:40 - Redefining Success: The Five F's That Really Matter ---- Links & Resources: Scaling Up by Verne Harnish Entrepreneurs' Organization (EO) Mastering the Rockefeller Habits by Verne Harnish Founder Mode by Paul Graham The Captain Class by Sam Walker ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 243. AMMA — Success Without Safety Nets: The Entrepreneurial Journey 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey 196. AMMA — The 9 Sources of Entrepreneurial Advantage

    40 分钟
  5. 369. Your Ego Is Making You Miserable with Cy Wakeman [Encore Edition]

    6月5日

    369. Your Ego Is Making You Miserable with Cy Wakeman [Encore Edition]

    What if your suffering isn't coming from your circumstances, but from your stories? In this episode of The Game Changing Attorney Podcast, workplace drama expert, leadership consultant, and best-selling author Cy Wakeman unpacks the inner chaos that holds high performers back. Through personal stories and hard-won lessons, she reveals how the ego fuels self-imposed suffering, how gratitude can evolve your perspective, and why true leadership begins with self-reflection. Alongside Jessica Mogill, Cy shares the practices and mindset shifts that can help you stop resisting reality and start showing up with clarity, calm, and compassion. Here's what you'll learn: Why most suffering is self-inflicted — and how your ego is the culprit How to use three simple questions to break free from stress and overwhelm What it takes to live a life you don't need a vacation from Your peace begins where your ego ends — and this episode shows you the way. ---- Show Notes: 00:00 – Introduction 01:56 – Writing Through the Chaos: How the Pandemic Shaped Cy's New Book 02:08 – Self-Imposed Suffering: How Ego Hijacks the Present Moment 06:04 – Reclaiming Perspective: The Three Questions That Set You Free 10:06 – Gratitude Reimagined: Counting Everything as a Blessing 23:05 – Stop Naming Things Too Soon: Embracing Curiosity Over Control 25:07 – The Power of “And”: Rejecting Either/Or Thinking 29:41 – Overgiving, Boundaries, and the Illusion of Control 32:42 – Self-Soothing vs. Self-Care: The Difference That Changes Everything ---- Links & Resources: Reality-Based Rules of the Workplace and Life's Messy, Live Happy by Cy Wakeman Ted x Talk: “Ditch the Drama” by Cy Wakeman ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 110. Leading Ladies: Four Leaders in Business 132. Summit Spectacular: Part 1  214. Dream Team: How to Hire & Keep High-Performing Talent

    59 分钟
  6. 368. Why Your SEO Sucks and What to Do About It with Chris Dreyer

    6月3日

    368. Why Your SEO Sucks and What to Do About It with Chris Dreyer

    What if your biggest competitive edge isn’t the channel you choose — but how hard you’re willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google’s evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend. Here’s what you’ll learn: Why “if you don’t commit” to SEO and review strategies, “it’s like an uphill battle” How to earn Google’s trust through “real-world relationships” and local relevance What it means to “never settle, always compete” — even after you hit your goals If you’re ready to obsess over the things your competitors are overlooking, this episode will show you how to turn strategy into dominance. ---- Show Notes: 01:54 – Introduction02:22 – What Law Firms Get Wrong About SEO06:01 – AI’s Impact on Search and Relevance12:39 – The Truth About AI-Generated Content15:40 – Advice for New Law Firms Entering SEO18:09 – Why Traditional Media Still Dominates22:17 – The Optimal Marketing Mix for Law Firms27:15 – Building Brand Affinity Through Grassroots Marketing32:48 – Proudest Moments and Hardest Lessons ---- Links & Resources: Rankings.io Niching UpPersonal Injury and Lawyer Marketing: From Good to GOAT Inside Tracker Giftology PIMCon (Personal Injury Lawyers Marketing & Management Conference) Profits First Cambridge Analytica Scandal ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

    51 分钟
  7. 367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid

    5月29日

    367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid

    What if trying to help everyone is the very thing keeping your law firm from growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth. From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin. Here’s what you’ll learn: Why the best cases go to the best marketers What the $10M rule means for your expansion plans Why generalists struggle to grow — and how specialists win The real impact of saying “no” to misaligned clients How focus helps you build authority and trust If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most. ---- Show Notes: 00:01 – Introduction 03:28 – Should I Niche Down to Compete With a Younger Attorney? 07:23 – Should I Expand Into New Practice Areas to Grow? 12:00 – How Do I Say No to Longtime Clients? 14:09 – The Power of Saying No to Stay Focused 15:30 – Why Boundaries Are a Sign of Growth 16:10 – Saying Yes Means Saying No to Something Else 16:14 – Final Thoughts: You Have the Power to Choose ---- Links & Resources: Turf Grass Phone Case  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience 258. AMMA — The Power of No: Setting Boundaries for Focused Growth 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    16 分钟
  8. 366. How to Transform Your Business with Military Precision and Strategy with John Berry

    5月27日

    366. How to Transform Your Business with Military Precision and Strategy with John Berry

    What if your greatest leadership challenge isn’t your team — it’s you? In this episode of The Game Changing Attorney Podcast, decorated U.S. Army veteran and CEO of Berry Law, John Berry returns to share the tough lessons, tactical systems, and mindset shifts that have shaped his evolution as a leader. From military missions to managing a fast-growing law firm, John opens up about what it really takes to earn trust, retain A-players, and lead with conviction — even when the pressure is on. Here’s what you’ll learn: Why discipline, restraint, and reflection are essential to long-term leadership How to recruit and retain top talent by scaling culture from the inside out What it takes to become the kind of leader people choose to follow If you’re ready to look in the mirror and lead at a higher level, this episode will show you how real change starts from within. ---- Show Notes: 00:00 – Introduction: From Combat to Courtroom 02:18 – Why Most Leaders Get Leadership Wrong 05:42 – The Hard Lessons of Hiring and Building the Right Culture 10:04 – Leadership Under Pressure: Lessons from the Battlefield 17:09 – The Cost of Conflict Avoidance and the Power of Feedback 26:43 – Operation Spear Tip: Scalable Hiring Through Referrals 33:06 – When to Coach, Confront, or Cut Loose 42:18 – Simplifying Practice Areas to Scale with Focus 56:03 – Final Thoughts: Change Yourself to Change the Game ---- Links & Resources: Berry Law  Veteran Led by John Berry  Extreme Ownership by Jocko Willink & Leif Babin  The Dichotomy of Leadership by Jocko Willink & Leif Babin  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness 303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience 331. AMMA — Failure to Reflect is Failure to Grow: The Brutal Truth About Staying Stuck

    50 分钟
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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