214: Why taking a consultative approach to sales works best

Simeon Atkins joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

Simeon is an Industry Consultant at Similarweb, specializing in eCommerce and marketing tech. He works closely with a variety of commercial operations to help them find, win, and retain more business by utilizing Similarweb’s market intelligence data. Highlights include: what being consultative looks like (1:25), the damage caused when salespeople get this wrong (4:15), the types of sales that benefit most from this approach (6:26), the psychology behind why this works (12:05), how sales leaders can enable their reps to be more consultative (19:53), how SimilarWeb helps their clients be more consultative (17:18), and the business impact when reps get it right (26:53).

SHOW NOTES: 

How to be consultative in your messaging: The 3 Ways Salespeople Are Getting Messaging Wrong

And how to ask better questions: How Question-Selling Can Triple the Value of Your Service

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