216. Adam Aldridge, Retail Performance Lead at Kimberly-Clark: Creating Meaningful Shopper Experiences

This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark.  With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers.

Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8 

 Topics Covered:

• The impact of Retail Media on an FMCG Company like KCC
• His view on the impact of Digital to better understand the consumer (given his background in Marketing)
• Partnerships with grocers
• Key bottlenecks he’s detecting