#217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax

What’s the “dysfunction tax” — and how is it costing your business? 

Find out in today’s episode with Jared Belsky. He’s the CEO of Acadia, a digital marketing agency that works with big names like Red Roof Inn, Maggiano’s, and Party City.

Plus, Jared has a lot of practical advice to maximize your ad agency partnership — for better communication, ad creative, and results! 

You’ll also learn:

• The danger of getting too far from the details
• What to do when you want to fire your ad agency
• Tips for making an effective creative brief
• Why asking the wrong kind of questions is a huge missed opportunity

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