#217 🔥What Was Hot & What Was Not in 2024 – Drinks Edition 🍷✨

As the year winds down, we’re analysing the biggest hits and misses in the drinks industry. From the soaring popularity of premium sparkling wines 🥂 and the surprising comeback of sweet wines to the hype (and reality) of zero sugar drinks, this episode takes a mindful look at 2024’s beverage trends.

We’ll explore the growing role of AI 🤖, the rise of fermented drinks 🧉, and why some predictions for the year fell flat. Plus, a few wildcard trends that caught everyone off guard!

Perfect for drinks enthusiasts and professionals alike, this episode will leave you thinking about what’s next for 2025. Because let’s face it - drinking less, but better, is here to stay. 🍾 Cheers!"

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Intro

(00:01:23) The Hottest Topics of 2024

(00:08:26) The Flops of 2024

(00:14:11) The Wildcards we didn’t have on the board