219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today.

Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth.

Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact.

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