#219 Is Wine Losing Its Sparkle? 🍷 The Industry’s Fight for Survival in 2024


The wine industry is facing a perfect storm: declining consumption, inflation, climate challenges, and changing consumer habits. 

Are we addressing the real issues? In this video, I discuss why defending alcohol at all costs is holding us back and how we can pivot toward innovation, quality, and sustainability.

From misleading health claims to the need for fresh strategies, it’s time for a wake-up call.

If you care about wine’s legacy and its future, join the conversation. Let’s build a resilient, inspiring industry together!

👉 Share your thoughts in the comments. Are you Team Tradition or Team Innovation?

Alexander Gottschalk (https://www.linkedin.com/in/alexander-gottschalk-641838223/)

Shownotes:

(00:00:00) Setting the Stage

(00:01:25) The Problem: Alcohol and Its Defenders

Wine Conference Austria https://www.der-winzer.at/news/2024/12/eine-empfehlung-fuer-den-moderaten-weinkonsum.html

103y old drinker https://www.express.co.uk/life-style/diets/1986905/103-year-old-chardonnay

(00:06:17) The Misleading Health Argument

Resveratrol in food https://zoe.com/learn/foods-high-in-polyphenols

(00:09:27) The Cultural Importance of Alcohol

Chinese beer https://studyfinds.org/10000-year-old-beer-recipe/

(00:11:22) Learning from the Past

Antinori statement https://winenews.it/en/wine-has-overcome-many-crises-it-will-overcome-this-one-too-the-message-of-piero-antinori_544704

(00:14:05) The Reality of Progress

(00:18:12) My Call to Action