22. The Benefit of the Benefit: The Secret to Marketing Success

When we lead with emotion (the benefit of the benefit) our customers respond—yet so often we forget to do that. Tune into this great conversation with Paul and me, as he brilliantly shares examples of how this worked for him and his team at Lemonaid Health and how important it is to implement across all channels and within all of your messaging, from customer care to social media.

Meet Paul

Paul started his entrepreneurial career at age 15. At age 28, he relocated to San Francisco, investing his life savings to revolutionize the US healthcare landscape through the launch of Lemonaid Health - the first national direct-to-consumer healthcare service. He helped raise over $60 million in funding, built a fantastic team of more than 150 people, and led Lemonaid to a $400 million sale in 2021. Paul is an advisor to leading venture funds and coaches founders, CEOs, and tech execs.

Connect: https://www.linkedin.com/in/pauldavidjohnson/

Meet your host, Jessica

Jessica is the founder and CEO of Echeviera Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health and eating disorder champions. She's grateful to work with incredible organizations and well-known voices like Christy Harrison, FamilyWell, and Project HEAL.

Connect: Echeveria Organic | Instagram | LinkedIn