220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

 In today’s episode, I will:

1. Cover the differences between the two
2. Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas? 

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