227: Use "Not Your Average College Planning" to Drive High-Value Referrals with Ross Riskin

Most advisors treat college planning as a straightforward math problem: calculate tuition, project savings, and move on. However, the reality is that *real* college funding planning is much more complex, and those advisors who recognize this complexity stand out in their field.

In this episode we’ll share insights on: 

• What To Do Beyond Basic Calculations: College planning involves strategies that extend far beyond simple tuition calculations.
• College Planning Fintech: What tools should advisors be using AND staying way from
• Expertise: How does an advisor build expertise in this unique category
• Tactical Ideas: Ross shares several tactical ideas and strategies that you can start sharing with clients today
• Value Addition: Advisors can significantly enhance their value by engaging in more complex college planning. 

Join us as we welcome Ross Riskin, whom I am calling a college planning genius. Ross will guide us through advanced strategies to elevate your college planning game from ordinary to extraordinary.

Links from this episode:
AICCFC Main Website
Learn More About the CCFC Designation Program
Learn More About the AICCFC | XYPN LIVE Pre-Con Event
Connect with Ross Riskin 

Join the Group Coaching & Mastermind HERE!

Download the Family Tree Template Here

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Connect with Libby on LinkedIn Here!

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