#23 LinkedIn Myths Busted: Why You’re Using It All Wrong— Abbey Naylor's No-Nonsense Guide to Authentic Branding

Think LinkedIn is just a job board or a platform for endless self-promotion? Think again. In this episode of Business Savages, I sit down with Abbey Naylor, a LinkedIn personal branding coach who helps professionals transform their relationship with the platform.

Abbey shares her journey from HR and recruitment to coaching entrepreneurs, and she gets real about what it takes to build a sustainable personal brand. Whether you’re starting a side hustle, growing a business, or simply trying to stand out, this episode is packed with actionable tips and powerful insights.

What you’ll learn in this episode:

🔑 Personal branding doesn’t mean sharing your entire life—it’s about intentional storytelling (05:21).

🔑 You can’t be for everyone—if you try, you’ll be for no one

🔑 How to align your LinkedIn content strategy with your goals

🔑 Your LinkedIn headline isn’t just a title—it’s your first chance to stand out

🔑 Why mindset work is the foundation of personal and professional growth

But it’s not just about strategy—Abbey gets real about the struggles behind the scenes:✨ “Imposter syndrome doesn’t mean you’re not good enough—it means you care about getting it right.”  ✨ “Motherhood redefines you—but so does entrepreneurship.” ✨ “Stop trying to fix yourself—start understanding why you are the way you are.” 

From tackling imposter syndrome to understanding the power of your own story, Abbey’s candid advice will inspire you to stop chasing algorithms and start focusing on what truly matters: building a personal brand that feels like you.

Follow Abbey on IG @_boldmood

LinkedIn: https://www.linkedin.com/in/abbey-naylor/

Follow me on IG @olyagrovelofficialLinkedIn:https://www.linkedin.com/in/olya-grovel-ryabinina/ 

Youtube:https://www.youtube.com/@BusinessSavagesWebsite:https://olyagrovel.com/