#23 Q4: What to focus on to drive revenue

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.

The topics discussed in this episode:

• Fact check - The key stats for 2023
• Why Q4 is tricky: Spray & pray vs. doubling down
• Initiatives to start aligning your Sales and Marketing
• Sales initiatives for Q4: The power of prospecting and technology
• Marketing initiatives for Q4 : Customer marketing, intent data, and lots of research
• Product initiatives for Q4: Enabling scalability
• Customer success initiatives for Q4: The sales to customer success handover