231. Manifested Success: A Self-Aware Journey of Building a Dream Store with Ceri Otero of Carthage Olive Oil

Ceri Otero didn’t dream of being a shopkeeper as a kid. But when she decided to open a specialty olive oil and vinegar shop in Carthage, Missouri, it felt like all the threads of her life were coming together.

From selling Avon in 8th grade to a stint as a corporate HR representative to merchandising for Hallmark, each of Ceri’s previous jobs had prepared her for running an independent retail store, even if she didn’t realize it then. Her mom said it best: “Of course, you would. That makes perfect sense.” While outlining a novel during the early days of COVID, Ceri manifested her food-focused retail store. Her book centered on a bakery on a town square—the exact location of Ceri’s future store, Carthage Olive Oil. Finding that location was a series of magical steps that, combined with Ceri’s hard work, have created a successful, tourist-enticing olive oil shop. 

Listen in to hear how Ceri manifested her retail store, why she believes there’s a bit of magic in any successful business, and how Ceri’s courageous marketing strategy has helped the Carthage community attract more visitors.

For show notes, including links to connect with Ceri and get free Savvy Shopkeeper resources, visit www.savvyshopkeeper.com/episode231.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers