Marketing for Marketing Service Providers: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant
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Marketing for Marketing Service Providers: Unicorns Unite

Welcome to Marketing for Marketing Service Providers: Unicorns Unite—the podcast for ambitious freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid business. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

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    #235 How to Track and Analyze Funnel Data with Kelsey Silver

    Funnel Series #11 You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider. My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former therapist, and now she’s using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what’s really working in their businesses. You’re going to love her no-BS approach to metrics. Listen to learn more about: The three categories of funnel metrics you need to know: engagement, conversion, and revenueHow to stop tracking vanity metrics that don’t matter and start focusing on numbers that drive decisionsWhy tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data trackingThe key metrics that make clients feel supported and confident—and how to deliver themHow providing the right data can justify your rates and keep you booked out Let’s be real: understanding data can feel overwhelming. But it’s also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that’s easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in. I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by UDMA Toolkit  Want the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99! Links Mentioned in the Show: Grab Kelsey’s Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What’s the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it’s not likes or followers) to confidently predict revenue.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a...

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    #234 Evergreen Sales Funnels with Gemma Bonham-Carter

    Funnel Series #10 Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock. Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she’s grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit. Listen to learn more about: How to evolve your messaging and product suite to keep your evergreen funnel running smoothlyGemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches The role of marketing assistants in supporting evergreen funnels, from copywriting to project managementHow to structure a funnel that feels authentic and not overly “salesy”The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audienceGemma’s advice on building trust with your audience and rewarding early buyers From testing and tracking to continuous optimization, there’s always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes. I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link. Links Mentioned in the Show: Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-KessieEpisode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle HarlanEpisode 227: How to Use Gated Content and Forms Strategically with Liz CoralliRecording/presentation tool: https://www.mmhmm.app/home Create and multistream live video: https://restream.io/  Connect with Gemma: Instagram: @gemma.bonhamcarterWebsite: a href="https://gemmabonhamcarter.com/" rel="noopener noreferrer"...

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    #233 Designing Sales Pages that Convert with Samantha Burmeister

    Funnel Series #9 "Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert. My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting. Listen to learn more about: How to avoid common mistakes like overusing pain points and "introducing" in sales page copyWhy the "8 and 80 rule" is essential for writing compelling sales copyHow to know when to hire a professional copywriter for your business and the ROI of doing soThe shift from pain-point marketing to transformation-focused marketing and how it impacts your audienceThe role of data analysis in understanding and improving your sales page conversion rates Tune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages! I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Sign up for Samantha’s Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate linkMy list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.Check out my blog: 5 Things I Wish I Knew About Copywriting ServicesListen to the Copywriting Series Playlist hereEpisode about legal compliance with testimonials with Lawyer Autumn Witt...

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    #232 Facebook Group Funnels with Michelle Vroom

    Funnel Series #8 Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions. Facebook groups have often been written off as “dead,” but they’re alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client’s business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients. Listen to learn more about: The key difference between managing a Facebook group and building a thriving, high-converting communityHow to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client’s audienceThe step-by-step process of nurturing group members from cold leads to loyal customersKeeping Facebook groups lively and engaging—even reviving dormant onesChallenges of transitioning communities to platforms other than Facebook Facebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they’re so effective at building a loyal community of clients and how they can fit perfectly into your client’s funnel strategy. *I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Grab Michelle’s Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you’ll get daily emails to guide you through the process so you can make money faster.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with...

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    #231 AI Chatbots and Quiz Funnels with Josh Haynam

    Funnel Series #7 Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs. This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the right message at the right time. Josh takes it further, sharing how AI is revolutionizing the process by enabling businesses to ask key questions and instantly recommend tailored solutions in real-time. Listen to learn more about: The difference between quiz funnels and chatbots in terms of customer engagement and experienceHow quiz funnels streamline lead generation and customer decision-making compared to traditional marketing methodsThe advantages and potential pitfalls of relying on AI for customer interactions and lead generationHow quizzes and AI chatbots can be more effective by focusing on guiding and understanding customers rather than pushing for sales (and why this approach leads to stronger long-term engagement) This episode is packed with Josh’s expert insights into creating interactive experiences that convert. Whether you're working with clients or building your own business, adding quiz funnels to your skill set will help you level up and command premium rates. *I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Take Emily’s quiz: Find Your Ideal Marketing Assistant Niche Unlock your potential & find out where your strengths lie and how you can excel in the freelance world.Get started for free with Interact: Use their AI quiz maker to create a beautiful quiz for your brand in a minute.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Josh: Instagram: a href="http://instagram.com/tryinteract" rel="noopener...

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    #230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie

    Funnel Series #6 Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky.  I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He’s the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He’s worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish.  Listen to learn more about: How ads and funnels work together and how you can use them to boost traffic and conversionsThe latest trends in ad funnels, and what’s working (and what’s not) in the world of Facebook adsWhat you need to know to assess if a client is ready for ads and when it’s time to bring in an expertHow to track and report on ad performance, including how to identify if an ad was responsible for a conversionKwadwo’s Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad results Tune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business. *I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Get Kwadwo’s Freebie: “The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results” email series and stop your ads from burning through your hard-earned money.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. a href="https://courses.emilyreaganpr.com/workgroup?utm_source=podcast&utm_medium=unicorns-unite&utm_term=episode230&utm_content=&utm_campaign=workgroup" rel="noopener noreferrer"...

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    #229 Pitch Sequences with Allison Hardy

    Funnel Series #5 What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself. My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She’s also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.  Listen to learn more about: The seven must-send emails in your pitch sequence and why they are essential for conversionsWhy Allison isn’t a huge fan of traditional welcome sequences and what she recommends insteadHow to personalize and customize email funnels for your client’s business (hint: it’s not a one-size-fits-all approach)Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming them Tune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn’t be sending them. *I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Grab Allison’s Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Allison: Instagram: @allison_hardy_ Website: a href="http://www.allisonhardy.com/" rel="noopener noreferrer"...

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    #228 How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan

    Funnel Series #4 Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps. I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots.  Listen to learn more about: How to map out a customer journey that makes your emails actually matterWhat it takes to properly tag and segment your audience (without overthinking it)Strategies for making sure emails get delivered and readWhy having a high-level marketing mindset helps you stand out as a marketing assistantTips from Janelle’s playbook to elevate your clients’ automations and workflows Janelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization. *I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.   Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link  Links Mentioned in the Show: Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels. Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Janelle: Instagram: a href="https://www.instagram.com/janelleharlan1/"...

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Welcome to Marketing for Marketing Service Providers: Unicorns Unite—the podcast for ambitious freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid business. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

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    Emily Reagan | Digital Marketing Virtual Assistant
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    © Copyright 2025 Emily Reagan | Digital Marketing Virtual Assistant
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    Marketing for Marketing Service Providers: Unicorns Unite

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