Amplify Your Success

Melanie Benson
  • 5.0 (157)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

  1. 1 DAY AGO

    Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients

    Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential. I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction. Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth. Key Takeaways:  00:00 Visibility strategy is essential for attracting clients. 06:00 Why you may be spreading yourself thin and how a targeted approach will increase meaningful connections with high-value clients that are already seeking solutions. F 07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)   08:20 What a Lighthouse Message is and how to hone it, because it’s the anchor for all of the visibility that you create.  10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals. 14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.  19:23 How to consistently attract more opportunities while adapting to changing trends.  24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

    28 min

  2. 5 DAYS AGO

    Episode 418: How to Build Trust & Cultivate Connections That Drive Sales

    In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.  Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.  Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches. I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs. I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset. From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.    Key Takeaways:  04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue. 08:02  How big promises can sabotage trust and repel clients instead of attract.  09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations. 12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.  13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market. 14:21  Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.  15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients. 16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.  19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.  Resources Mentioned In This Episode:  Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz

    23 min

  3. DEC 9

    Episode 417: How the Gene Keys Pearl Sequence Can Help You Lead, Serve, and Grow Your Business with Purpose with Kehla G.

    Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.  On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you’ll gain insights into what feels blocked, as well as how to unlock your unique prosperity code. Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie’s Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey! Key Takeaways: 05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential. 07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.  09:49  The 4 spheres that make up your Gene Keys and what they mean 10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.  13:04 Kehla reveals her observations about Melanie’s Gene Keys chart.  16:58  What the culture sphere is and what it can reveal about your personal values.  22:10  Using Gene Keys to understand your voice, self expression and how you manifest.  22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness. 25:23 The unique way you experience prosperity that fits your style.  27:34 Why you can’t have magnetism without being polarizing and why that matters when you are trying to stand out.  32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.   Resources Mentioned in This Episode:   Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla’s Elevate your Edge Portal  Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my free quiz.

    41 min

  4. DEC 2

    Episode 416: High-Level Lead Generation Strategies for Elite Coaches with Jennie Wright

    If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation.  On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.  Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You’ll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts. Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.   Key Takeaways: 06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.  10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.  12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.  14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges. 17:05  The role of virtual events in attracting and pre-qualifying the right leads for your offers.  19:28  How to build credibility through consistent content and strategic "list injection events" twice a year. 22:17  The type of content that will move them from hesitation to taking action.  25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.   Resources Mentioned in This Episode:   Get Jennie’s FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts. Wish you could monetize your visibility as a guest on other people’s podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

    31 min

  5. NOV 25

    Episode 415: The Secret to Making Money on YouTube Without a Big Audience with James Allen

    Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action. On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He’ll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers.  Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base.    Key Takeaways: 09:05 The truth about what YouTube viewers REALLY want   09:48 The myth of viral content, and why massive views don't translate to business success. 10:57 The difference between broader content and niche content and which one brings in the revenue.  13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel   15:30 How to create a focused channel with a clear and specific purpose so it’s easy for viewers to understand and recommend.  17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention.  18:35  The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You’ll be surprised!) 20:24 The ideal video length, format and style for your channel.  24:47 Where the ‘cashflow’ starts coming in and how to turn views into business opportunities.  27:27 How to use lead magnets to attract committed prospects. 28:41 Why YouTube is such a powerful platform to drive sales.   Resources Mentioned in This Episode:  Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - https://www.profityourknowledge.com/masterclass Join me for my new FREE Masterclass: From Invisible Expert to Un-ignorable Ripple-Maker: Discover the 7 Components I Teach My Clients to Build Their Ripple-Making Machine — so They Drive the Conversation in Their Industry!

    36 min

  6. NOV 18

    Episode 414: 4 Compelling Reasons to Add VIP Days to Your Offering Suite

    Ever feel like your clients are spinning their wheels, making slow progress toward their goals? Imagine if you could offer them a shortcut—like a fast lane that leads directly to clarity and results. So many expert-preneurs find that certain clients don’t want lengthy programs that drag out transformations, and these clients crave faster wins (and are willing to pay more to gain access to speed!)   In episode 414 of Amplify Your Success, we dive into a valuable solution to add to your offering suite: VIP Days and Intensives. These aren’t just premium sessions; they’re accelerated, high-impact experiences that deliver specific, transformative outcomes in a fraction of the time. I share how VIP Days can boost revenue, speed up your clients' progress, and position you as a go-to authority. I’ll show you how to create VIP experiences that get clients results quickly, streamline decision-making, and help you gain momentum in your business (and if you are ready for accelerated focus and momentum, I’ll show you how my VIP Days work too!)   Key Takeaways:  01:45 Why offering VIP days can help boost profits, win over potential clients, and position you as an authority. 03:50  How to structure, position and price your VIP sessions.  06:05  How speeding up a client’s transformation can help fill your mastermind or services and keep clients long term.  10:31  How VIP days can give you a cash flow boost and new profit center when you need it most.  11:40  How to transform from ‘best-kept-secret’ to highly-paid authority with messaging that captivates the marketplace.  15:06 How A VIP day unearthed a $200,000/mo opportunity for one of my clients.   16:03 Why a VIP day can help you avoid ‘shiny object syndrome’ that costs you time and money and derails your momentum.   Resources Mentioned in This Episode:   Ready to build your VIP Offer, craft Lighthouse Messaging, or Boost Your Authority? Nab one of my limited VIP ½ Day Intensives here.  Want to explore coaching with Melanie? Check out her offers here.

    22 min

  7. NOV 11

    Episode 413: Email Marketing Isn't Dead: How to Transform Your Email List into a Thriving Community with Danielle Weil

    Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is. On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling. Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves. Key Takeaways: 04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth. 09:50 How to give your audience a better experience with your email frequency. 12:03 The secret to getting higher engagement rates with less opt outs.  12:48 How to overcome blank page syndrome to get more emails out to your list with ease. 17:58  Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.) 19:10  The best practices for using emoji’s in your emails so it doesn’t trigger spam filters. 19:27  What metrics to track so you can optimize your future content.  25:09  Tips for creating subject lines that get more opens and tools that can help.    Resources Mentioned in This Episode:   Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY! FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

    33 min

  8. NOV 4

    Episode 412: From Attraction to Retention: Building Client Loyalty Through a Mastermind Group with Jay Fairbrother

    What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients? For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions. In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration. Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business. Key Takeaways: 06:12 Jays surprising experience of ‘finding his tribe’ and how masterminds helped him grow a $10M company.  11:40 How masterminds began, what they are and how they benefit business owners.  13:56 Why you can’t copy someone else’s mastermind, but create one that is uniquely you, to get impact and results.  15:02 Two key factors in creating a mastermind that drives real results (and I share a huge  mistake and lesson I learned years ago). 21:06 Defining what ‘high ticket’ masterminds actually are.  23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal 23:58 Where the true value of a mastermind lies regardless of initial success or pricing. 27:03 What motivates people to stay in a mastermind long term.  28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.   Resources Mentioned in This Episode:  Are you ready to have a mastermind? Get Jay’s FREE Mastermind Readiness Score here Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay’s Free Mastermind PDF & Training  FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.

    38 min
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5
out of 5
157 Ratings

About

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.

Information

  • Creator
    Melanie Benson
  • Years Active
    2017 - 2024
  • Episodes
    104
  • Rating
    Clean
  • Copyright
    © 2022, Melanie Benson, Inc., All Rights Reserved
  • Show Website
    Amplify Your Success

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