246 – Empowering Enterprises with AI: Glean’s Innovative Approach

MP Eisen, VP of Partnerships at Glean, Joins Ultimate Guide to Partnering®

I am thrilled to bring you my latest conversation with MP Eisen, VP of Partnerships at Glean, from the Google Cloud Marketplace Exchange! Glean is redefining the way enterprises access and utilize internal data, creating an “enterprise work assistant” that operates like an internal search engine, helping users find strategic insights, project updates, and account-specific information.

MP shares Glean’s journey as a Google Cloud partner, from their first Marketplace listing in 2023 to a rapid trajectory that’s driven millions in consumption. Their approach? A laser focus on aligning Glean’s offerings with Google’s value propositions, from compute to Vertex AI’s Gemini, resulting in a partnership that has rapidly scaled across multiple industry segments.

Key takeaways from MP’s insights:

1. Clear Product-Partner Alignment: Ensuring Glean’s product naturally drives value for Google’s sellers and customers, particularly by tapping into incentives like quota retirement through Marketplace transactions.
2. Focused Market Approach: Instead of broad targeting, Glean zeroes in on specific industries, regions, and segments, building success one focused area at a time—a strategy that’s amplifying their presence within Google’s ecosystem.
3. Upstream Conversations: AI is shifting conversations to the C-suite, making executive buy-in critical for enterprise-wide adoption, with CIOs and CEOs seeing the transformational impact of AI in operations.

Listen in on The Ultimate Guide to Partnering to learn how Glean is setting new standards for leveraging marketplace and hyperscaler partnerships!

LISTEN ON YOUR FAVORITE PODCAST APP

Ultimate Partner Experience

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Exclusive Content

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Access to a Like-Minded Community

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Make Connections That Matter!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

Come Join Us

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

LISTEN ON YOUR FAVORITE PODCAST APP

Now on YouTube