#246 - Linda O’Connor: The Evolution of Music Promotion and Fan Engagement

Linda O’Connor is a seasoned music manager turned entrepreneur and founder of Micco, a platform dedicated to empowering musicians with affordable tools to promote their music and build meaningful connections with their audiences. With a deep understanding of the multifaceted nature of the music industry, Linda champions authenticity, consistency, and community in navigating the challenges of modern music promotion.

In this episode, Linda shares invaluable insights into the evolving music industry, offering actionable advice for artists to thrive in an ever-changing landscape.

Key Takeaways

• Discover how authenticity and human connection can elevate music promotion and fan engagement.
• Learn why small, consistent habits can lead to significant breakthroughs over time.
• Explore how to balance navigating trends with maintaining artistic integrity in a fast-paced industry.

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