248: The $3K Personalized Pitch: How Heidi Closed a Big Client in 6 Weeks

Ever wondered how some freelance fashion designers land dream clients with just a simple email? In this episode, Heidi Herrman breaks down her secret sauce for securing a $3,000 project with a personalized pitch. From using ChatGPT to find niche brands to crafting an authentic, heartfelt message, she shares all the ins and outs of her process. You’ll be inspired by Heidi's genuine approach and her knack for turning a one-off gig into an ongoing client relationship.

But it doesn't stop there! Heidi dives deeper into setting the right rates, negotiating contracts, and building trust with clients. She talks about her experiences working with various brands, including a cool outdoor brand called Fayette Chill and a vibrant apparel company named Sky Goat. Whether you’re a seasoned freelancer or just starting, this episode is packed with golden nuggets to help you grow your fashion business. Tune in to get the full scoop on how to win clients and create lasting connections in the fashion industry!

Resources:
228: How this Freelance Fashion Designer Built A MILLION Dollar Design Agency with Connie Bourgeois
232: Why This Freelance Fashion Designer Is Turning Down $120k+ Job Offers with Rachael Kranick

About Heidi:
Welcome to the creative world of Heidi Herrman, a visionary multi-media artist and seasoned fashion designer. With over two decades of experience in apparel design and development, Heidi has merged her passion for contemporary art and sustainable fashion into H² Design & Art. At H², She specializes in innovative textile, encaustic, and mixed media artwork, as well as forward-thinking, sustainable fashion solutions. With a focus on thoughtful design, sustainability, and product innovation, Heidi collaborates with companies and individuals who share a commitment to creating meaningful, impactful products and experiences.

Connect with Heidi:
Email her at heidiherrman@gmail.com
Check out her website
View her portfolio
Follow on Instagram
Connect on LinkedIn

Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.