Sales & Business Growth for Busy Women | How to make more sales, have more time, and grow your small business

Lindsay Fletcher | Sales Skills & Strategy, Small Business Owner, Christian Entrepreneur
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Sales & Business Growth for Busy Women | How to make more sales, have more time, and grow your small business

Sales & Business Growth for Busy Women | Small Business, Sales Skills, Business Growth, Lead Generation, Lead Management, Time Management for Women Entrepreneurs How to make more sales, have more time and grow your business. That’s what we all want, right? This is your go-to podcast for actionable insights and strategies to boost your sales, scale your business, and have work-life harmony. Are you an entrepreneur who: --＞ Struggles to meet your sales goals despite working really hard? --＞ Feels like you’re working 24/7 but not seeing the growth you desire? --＞ Wants to learn sales skills and business strategies that align with your core values? --＞ Feels exhausted with trying to grow a social media following? --＞ Feels like you don’t have enough time in the day for your business let alone having a life? --＞ Wants to stop hustling? If you answered “YES!” to any of these questions, you’re in the right place! Hi, I’m Lindsay Fletcher! I’m an award-winning medical device sales rep turned small business owner. I’m here to help you develop SOLID sales skills and strategies, including lead generation, lead management, time and task management, and overall business growth strategies — all with less stress, more time, and stronger relationships. In this podcast, you’ll discover: * How to sell your services and products * How to close more sales * How to grow your business * How to generate leads * How to manage leads * How to manage your schedule and tasks as an entrepreneur I teach proven sales strategies and business growth tactics, effective methods for generating and managing leads, and how to manage your time with tips that actually work and support business growth. My mission is simple: To provide you with practical sales tools and business strategies that save you time, make your life easier, and help you create a thriving future for you and your family. Ready to say “YES!” to business growth and mastering sales? I’m excited to hear from you! Please send questions, comments, and feedback to hello@lindsayfletcher.co. Check out my website at https://lindsayfletcher.co Entrepreneurs | Small Business Owners | Sales Training for Entrepreneurs | Business Growth Strategies | Lead Generation | Lead Management | Time Management for Female Entrepreneurs | Sales Skills Development for Women | Business Coaching for Women Entrepreneurs | Business Leaders | Sales Confidence for Women | Entrepreneurship Tips for Women | Work-Life Balance for Female Business Owners | Client Relationship Management

  1. قبل يومين

    46. 10-Minute Sales Tip - How to make time for sales and marketing in small business

    Hello & welcome back to Sales & Business Growth for Busy Women. I am your resident sales and business nerd, Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business. Please hit that follow button wherever you are listening - it will bless me big time because your podcast listening app will know to push this out to more people!   Today, let’s talk about making time for sales and marketing in your small business. This is something that a lot of women struggle with because there are always going to be a million and one things to do…taxes and BOI forms, customers to call or text or email back, the actual work that your business does in addition to sales and marketing to get people into your funnel and moving though.  It’s important to do, right?  But there may be some resistance if this isn’t your lane or zone of genius.     So let’s talk about it.  How do you find the time to market your business and have sales conversations?  Here are  questions or points that I want you to think about: Are you putting these activites / sales and marketing items on your schedule? If you don’t know what is working in your business, you need to start tracking your sales and marketing activities and revenue to see what actually work and do more of those things.  I have a free downloadable Sales Growth Tracker that you can find on my website at lindsayfletcher.co/free-resources - click on Sales Growth Tracker, enter your email address and I’ll send it over to you!   There are a million fires that could occur in your small business at any given moment that you’ll feel the need to tend to immediately, so if you need help deciding what you actually need to do right now versus what needs to go on your schedule, go back and listen to episode 20 where I talk through Eisenhower’s Matrix  It may be time to hire someone to help you with tasks that are taking up your time when you could or should be focusing on revenue generating activities.  This is something that my business coach - shout out to Lani Jackson - we talked about this often. What items could you delegate that you could pay someone else, or perhaps get an intern, to do?  Again, Episode 20 will help you decide what could be delegated.  Finally, the third thing I want you to think about is this - you are responsible as a business owner, especially if you have a team, to ensure that revenue generating activities are being done for your business, your customers, and your team.  Whether that’s you that’s doing them or you have someone on your team doing them, it is your responsibility to ensure those things are getting done.    —--------------------- LET’S CONNECT! Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher Email >>> hello@lindsayfletcher.co  Lots of Free Resources >>> https://lindsayfletcher.co/free-resources  Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780  Follow me on IG >>> https://instagram.com/lindsayfletcher.co      Small Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy

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  2. قبل ٥ أيام

    45. How to overcome mistakes in Small Business

    Hello & welcome back to Sales & Business Growth for Busy Women. I am your host and resident sales nerd, Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business. Please hit the follow button wherever you are listening - it helps Apple, Spotify, and all of the major platforms know to push this to more people, and I really really appreciate it your help! Today, I’m preaching to myself with this episode, maybe more than I’m preaching to you. I hesitated to talk about this but I think it's important to share the hard things.  I also think it’s super important to talk about as we roll into the end of the year, and especially the upcoming holiday season, and things get super busy. As a small business owner x2, I know that schedules get full, small and large fires come up, and things slip through the cracks. I woke up on Saturday morning with a pit in my stomach…I missed publishing Friday’s episode for this podcast and my newsletter last week.  Last week, my schedule was a bit wonky and not typical, and I didn't schedule in time to create podcast episodes and . So first off, I’m so sorry if you were looking for an episode from me and it wasn’t there. Secondly, I’m only human and while it’s definitely not my intention to mess up and miss sending out content that I promise to deliver, I know it won’t be the last time that I mess up.      So let’s talk about how to best handle mistakes or misses in our businesses - whether it’s free content like this podcast or my weekly newsletter, or it’s with a paying customer.  I believe how we handle these types of things can make or break our businesses. So here are our 4 steps on how we handle these situations:  Acknowledge that you made a mistake, or missed something that you should have delivered.  So we acknowledge that we made a mistake. We fix it if it.  That’s pretty self explanatory, right?   We review where things went wrong or how we (or I) got off track, and a create a plan forward to avoid making the same or similar mistakes in the future. Give yourself some grace. You are human, after all. To download my free Sales Growth Tracker to track your sales and marketing activities and revenue, go to https://lindsayfletcher.co/free-resources and enter your email address. I'll send it to you immediately!    Here are some other important links: Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher Email >>> hello@lindsayfletcher.co  Free Resources >>> https://lindsayfletcher.co/free-resources  Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780  Follow me on IG >>> https://instagram.com/lindsayfletcher.co

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  3. ٢٦ ربيع الآخر

    44. How to overcome Imposter Syndrome in Small Business

    Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business. Please hit the "follow" button wherever you are listening!  Join our online Women in Business Community HERE.   Today, we are going to have a conversation around imposter syndrome. Do you ever get it?  I do. Often. Like way more often that I’d like to admit.  I used to get it about this podcast. I get it about the Women in Business Online Community that I’m building. I get it about our local small business sometimes. I’m just going to assume you’ve had imposter syndrome types of thoughts. Mine typically sounds like "Who will listen to me?" and "Who will hire me?".   Here's how I handle this when it creeps in… I ask myself “what’s the worst thing that could happen?” Most of the scenarios in my head aren't real, so I remind myself that "nothing" is likely the answer to that question. I remember that God has placed big dreams in my heart, and if He called me to it, He’ll walk with me through it.  I wouldn’t need Him if I were qualified, and quite frankly, that's just not a place I want to be. Here’s where the magic happens...I ask myself “what could go right?” and then my mind jumps to impact that I can make in the lives of women and their families, their businesses, and how they spend their time. Focusing on the impact keeps me motivated to push through the imposter syndrome (because Satan wants me stuck in my own head) and I take action on moving this ship forward! I'm praying for you and your business! My best, Lindsay —--------------------- LET’S CONNECT! Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher Email >>> hello@lindsayfletcher.co  Free Resources >>> https://lindsayfletcher.co/free-resources  Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780

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  4. ٢٢ ربيع الآخر

    43. Selling your Small Business from Your Booth at Conferences, Trade Shows, Community Events

    Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business. Today we are talking about how to get ready for a trade show, conference, community event where you will have a booth and want to connect with potential clients.  This is something that I have recently helped a small business team with and thought I’d share these tips with you!   Here are 5 tips on selling from your event booth: Know your goals for the conference Have a succinct way to describe what you do - a micro elevator pitch Have a question that you can ask most, if not all, of the people who pass by or come to your booth - something like “What brings you to today’s event?” Ask if you can share what you do and how you can help them (if you find a need/want) Close the conversation Listen to the full episode for more details on these tips!   LET’S CONNECT! Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher Email >>> hello@lindsayfletcher.co  Free Resources >>> https://lindsayfletcher.co/free-resources  Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780  Follow me on IG >>> https://instagram.com/lindsayfletcher.co

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  5. ١٩ ربيع الآخر

    42. Strategies for Small Business Growth so you can stop worrying about follower counts

    Hi friend!  Welcome back to Sales & Business Growth for Busy Women!    Today's episode is about strategies to help you grow your business without worrying about follower counts.  Here's the deal: Followers don't equal dollars.  For the majority of us small business owners, we have to figure out what works and do that consistently.  Here are 6 strategies that I share in this episode in no particular order: 1. Know your Business DNA - go back and listen to Episode 32 where I talk about this in more detail. 2. Find growth gaps - go to episode 34 where I talk about this in more detail. 3. Learn how to sell.  I'm biased, but it is the missing element for so many small business owners. 4. Micro-niche your messaging.  If you are talking to everyone, you are talking to no one. So narrow your focus.  5. Share your business.  Network.  Expand your circle.  Share your business. 6. Commit to a strategy and track it.  You can use my Sales Growth Tracker to figure out what works and what doesn't.   If you need help with your elevator pitch, teaching others how to sell your business for you to their family and friends, sales and marketing strategy, I'd love to jump on a FREE call with you. Schedule you SALES GROWTH AUDIT HERE.   I'm praying this episode blesses you, releases you from the stress of follower counts, and sets you on the right track for business growth! My best, Lindsay Fletcher   ---------------------------------- LET’S CONNECT! Have a question? >>> Leave me a voice message here: https://speakpipe.com/lindsayfletcher Email >>> hello@lindsayfletcher.co   Free Resources >>> https://lindsayfletcher.co/free-resources  Need community?  Join Women in Business >>> https://www.facebook.com/groups/367731782244780  Follow me on IG >>> https://instagram.com/lindsayfletcher.co

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  6. ١٥ ربيع الآخر

    41. Buyer Psychology - How people make decisions to purchase

    People buy from people they like, know, and trust. Fact or fiction?    Hello & welcome back to Sales & Business Growth for BUSY Women. I am your resident sales and business nerd Lindsay Fletcher, and I’m so glad you’ve joined me for this episode.  I’m just going to dive right into today’s topic because this is one of my favorite topics in sales. I hope that the info that I’m about to share will help you in your conversations.  We, you and me, are going to talk about buying styles - how people make the decision to buy.   Buyer psychology is absolutely fascinating to me and there is so much to it.  Today we are going to hone in on how people make decisions to buy and I’m going to give you a framework AND a worksheet on this so you can print it, post it, put it in your planner - I’m a paper planner girl so I’d do that, but you can also save it to your phone or computer and reference it.  It will definitely help you understand your buyers better!!!   There are 4 main buying styles or decision making style categories that people fall into when they are deciding to make a purchase.  So without further adieu, let’s get into the good stuff here.   If you are taking notes, you should go to my website because I’m going to make your life a lot easier. Head over to my website https://lindsayfletcher.co/free-resources and click on the “buying styles guide” button.  Drop your email and I’ll send you a link to download this PDF so you can follow along.  Don’t worry, I won’t be offended if you hit pause to go do that!   Something we hear a lot in sales is “People buy from people they like, know and trust.” and I’ve actually heard this a lot lately, but is that really the case?  Today I’m going to walk you through the 4 major buying styles and how that impacts people and their decisions to buy from you (or not).  I’ll let you decide for yourself if this statement is true or not. After learning about buying styles and applying it to almost all conversations, I no longer believe that statement is entirely true and I’ll explain.   The 4 main buying styles are Relators, Sympathizers, Analyzers, and Achievers.  Each category’s name gives away a lot about who they are as buyers.  There is no right or wrong type of buying style but rather this is how people internally make decisions. Now, just to be clear, these are generalizations and there are always going to be exceptions to the rule, but these 4 categories haven’t failed me yet. And I do want to point out that these are not personality types, they are how we make decisions to purchase a product or service or buy into a way of thinking.   As I’m going through these, I want you to examine yourself under the lens of buying styles.  And then start examining people that you know - your spouse, your best friend, your sister or brother, your parents. I’m telling you this is fascinating stuff!!!    Let’s dive into to buying styles.    First up is Relators.  Relators are all about relationships and recognition.  They are typically warm and talkative.  They buy from people they like.  They want you to know them and they want to know you.  If you are selling to a Relator, you’ll need to build rapport and build your relationship.  Relators can be a little impulsive with decisions because they are fast paced.  You’ll also describe this type of buyer as personable, outgoing, and quite the conversationalist.  They also love compliments and recognition.   Relators as a whole don’t enjoy making decisions because they are people pleasers at heart.  They want you to like them and they may even feel the need to impress you.  And because their natural tendency is to worry about what others think of them, they often need help in making decisions, and their indecision may be caused by their reluctance in appearing as though they are rejecting you.  So, to make it easier on Relators in the buying process, you’ll want to bu

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  7. ١٢ ربيع الآخر

    40. 5-Minute Marketing Strategy Tip - Is word of mouth better than social media? (Listener Question)

    Hello & welcome back to Sales & Business Growth for BUSY Women. I am your resident sales and business nerd Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business. Today, I'm featuring a listener question:   Hi Rene, thanks for submitting your question.  Do I think Instagram reels and stories are more crucial for small family owned businesses than word of mouth?     That’s a great question. I love a good marketing strategy and if you are into doing all the social media things, then good for you.  However, I see lots of small business owners spending tons of time creating all sorts of content and not seeing dollars come out of those efforts.  Can social media be crucial to your business?  Yes, if done well and done right for your type of business.    Does it trump word of mouth? No.   For small, family-owned, local businesses, I like to think of social media business pages or profiles as a portfolio for potential customers to view as well as ways to communicate quickly with current customers.    As I’ve mentioned before, we use social media in both of our businesses.  It’s one part of our sales and marketing strategy.  However, having reviews and people who have used your business out there cheering for you and throwing your name in the hat when services like yours come up in conversation, is critical to maintaining, building and growing your business. You want former and current customers to have a great experience with you and you want them to tell their friends, family and neighbors about your business, especially for something very local like pest control.  People buy from people they trust…and word of mouth is them buying from a person that they trust in a roundabout way, right?  It’s them trusting their neighbor or family member enough to use the same company because that person trusts you.  I think of these two things, social media and word of mouth, as different parts of your sales funnel and they may even be in different sales funnels as well.     Thank you for that question, Rene. It’s always great to review what you are doing, what is working, what is not, and how to better use your resources - including your time.  If you’d like to save time and sell more, download my SALES GROWTH TRACKER at https://lindsayfletcher.co/free-resources and you’ll see it at the top of the page!  I’m so serious when I tell you it will help you save time and sell more because it will help you figure out what is actually working and what is not.   With that, I send you on your way wishing you more sales, more time and lots and lots of business growth! I’m praying for you and your business!  Talk to you next time! My best, Lindsay      IMPORTANT LINKS: Email: hello@lindsayfletcher.co Voicemail: https://speakpipe.com/lindsayfletcher Free resources: https://lindsayfletcher.co/free-resources    Business Growth | Sales Growth | Revenue Growth | Scaling Your Business | Business Strategy | Market Expansion | Customer Retention | High Performance Sales Team | Sales Planning | Sales Strategy

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    39. Sales and marketing your online business - Sales Growth Audit

    Sales & marketing strategy for online business - Sales Growth Audit   Hello & welcome back to Sales & Business Growth for BUSY Women. I am your resident sales and business nerd Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business.   Today’s episode is from a recent Sales Growth Audit with Victoria of Local List Home, an online marketing platform for local small businesses in home services.  We review her 6-month goals for her new online business and discuss a plan forward for her to grow her business in the online space.    You can schedule your *free* Sales Growth Audit by going to https://lindsayfletcher.co/free-resources and click on "Sales Growth Audit".     A Sales Growth Audit is  a 30-minute call where we identify one major pain point in your small business and I give you suggestions and strategies to help you move your business forward in the areas of sales skills, strategy for business growth, and time management as a woman in business.   Here are the main takeaways from this Sales Growth Audit: Use your network, or seek out networking groups, to help you get the word out about your online business and to homeowners and renters Find professional groups or local groups that you can partner with to get vendors on your site Figure out where your target market “lives” online Share in local Facebook groups to build trust with home contractors and homeowners and renters - don’t shy away from grassroots sales and marketing efforts Consistency is key. If you have sales technique, sales growth, or time management questions, email me at hello@lindsayfletcher.co or leave me a voicemail at https://speakpipe.com/lindsayfletcher.     My best, Lindsay

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Sales & Business Growth for Busy Women | Small Business, Sales Skills, Business Growth, Lead Generation, Lead Management, Time Management for Women Entrepreneurs How to make more sales, have more time and grow your business. That’s what we all want, right? This is your go-to podcast for actionable insights and strategies to boost your sales, scale your business, and have work-life harmony. Are you an entrepreneur who: --＞ Struggles to meet your sales goals despite working really hard? --＞ Feels like you’re working 24/7 but not seeing the growth you desire? --＞ Wants to learn sales skills and business strategies that align with your core values? --＞ Feels exhausted with trying to grow a social media following? --＞ Feels like you don’t have enough time in the day for your business let alone having a life? --＞ Wants to stop hustling? If you answered “YES!” to any of these questions, you’re in the right place! Hi, I’m Lindsay Fletcher! I’m an award-winning medical device sales rep turned small business owner. I’m here to help you develop SOLID sales skills and strategies, including lead generation, lead management, time and task management, and overall business growth strategies — all with less stress, more time, and stronger relationships. In this podcast, you’ll discover: * How to sell your services and products * How to close more sales * How to grow your business * How to generate leads * How to manage leads * How to manage your schedule and tasks as an entrepreneur I teach proven sales strategies and business growth tactics, effective methods for generating and managing leads, and how to manage your time with tips that actually work and support business growth. My mission is simple: To provide you with practical sales tools and business strategies that save you time, make your life easier, and help you create a thriving future for you and your family. Ready to say “YES!” to business growth and mastering sales? I’m excited to hear from you! Please send questions, comments, and feedback to hello@lindsayfletcher.co. Check out my website at https://lindsayfletcher.co Entrepreneurs | Small Business Owners | Sales Training for Entrepreneurs | Business Growth Strategies | Lead Generation | Lead Management | Time Management for Female Entrepreneurs | Sales Skills Development for Women | Business Coaching for Women Entrepreneurs | Business Leaders | Sales Confidence for Women | Entrepreneurship Tips for Women | Work-Life Balance for Female Business Owners | Client Relationship Management

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