25. Does Networking Really Make a Difference? Susan McPherson Will Transform How You Connect

Susan McPherson, founder and CEO of McPherson Strategies, delves into the art of connecting with others. Susan shares her journey from corporate America to becoming an entrepreneur, and how she embraced her role as a leader. Susan and Lindsey discuss the power of kindness in leadership, the importance of intentional and value-based connections, and provide practical tips for fostering these connections both personally and professionally. 

What you'll learn in this episode:

• How Susan transitioned from corporate America to becoming an accidental entrepreneur.
• The importance of kindness in leadership and fostering a positive company culture.
• Practical tips on making intentional, value-based connections using the Gather, Ask, Do method.
• The role of meaningful connections in combating loneliness and fostering personal and professional growth.
• Strategies for seeking diversity in your professional and personal networks.

ABOUT SUSAN:

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

Connect with Susan:

Website

LinkedIn

Instagram

Twitter

Resources from this episode:

• Susan McPherson's book: The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships
• Tyler Merritt's book: I Take My Coffee Black 
• Amy Shoenthal’s work and book: The Setback Cycle

For more information and to connect with our host, Lindsey Epperly, visit www.lindseyepperly.com 

Looking to turn your Imposter Syndrome into Inspiration? Grab the workbook here!