The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

  1. 5月21日

    339 I You're Using Social Media All Wrong

    For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more. "The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do." Creating content is an overrated way to build a business. So what's better? Read the full article here: https://www.theptdc.com/articles/are-you-using-social-media-all-wrong Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/

    7 分钟
  2. 5月14日

    337 I The Millionaire Mindset: What I Told a Stranger on the Subway About Real Success

    A tap on the shoulder on the subway. "Is that a sales book?" he asked. I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep. ”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself. He told me he was a new business owner with an e-commerce store. Read the full article here: https://www.theptdc.com/articles/me-and-mandeep-talk-about-mentorship-on-the-subway Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/

    6 分钟
  3. 5月2日

    336 I Admire Success Without Desiring Their Life

    Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually want to walk. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/

    3 分钟
  4. 4月30日

    335 I How You Can Avoid Burnout (in Life and Career)

    The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery. This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation. Let me show you how to stop drowning in overwhelm and start thriving through seasonal living. Read the full article here: https://www.theptdc.com/articles/solving-burnout-a-very-old-solution Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Solving burnout 1:52 The silent creep of stuff 3:02 Broken ancestral rhythms 5:15 The power of endpoints 6:29 The Slinky Effect 8:09 Breaking out of burnout 11:14 Finding your rhythm

    13 分钟
  5. 4月23日

    334 I The Introvert's Guide to Meaningful Small Talk

    Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less. Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming premium skills. Read the full article here: https://www.theptdc.com/articles/ditch-your-cringey-conversations-with-just-two-small-tricks Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter Who Am I? Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.  Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen Follow me on social media: Instagram: https://www.instagram.com/itscoachgoodman/ X: https://x.com/itscoachgoodman LinkedIn: https://www.linkedin.com/in/jon-goodman/ Timestamps 0:00 Small talk for introverts is a necessary evil 1:41 The Single Goal of Every Conversation 2:41 Trick 1: Ask Open Door Questions, not Stop Signs 6:22 Trick 2: Conversation Threading 8:40 5-Minute Social Prep

    11 分钟
4.7
共 5 分
94 个评分

关于

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

你可能还喜欢