26 - Interview with Geren Lockhart of Canava Bold Brands: Technology and Innovation in Apparel eCommerce

Geren Lockhart is the co-founder and CEO of lifestyle and fashion brand, Canava - a company that prioritizes positive impact and offers world-class, functional, lasting products. A former executive VP of Emerging Brands at J. Crew, Geren started Canava with co-founder Yisbel Zamora to create a sustainable lifestyle and apparel line that focuses on redefining the tools of a conscious lifestyle. Learn how a focus on transparency and authentic narrative has helped the brand grow, and why addressing fit and sizing when selling apparel online is crucial to creating an inclusive, and successful, brand.