27: Capturing Amazing Photos for Marketing Your Music School

On this episode of Rock School Proprietor Podcast, John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) discuss marketing your lesson studio through photography. They explore how having high-quality, authentic photos can elevate the appeal of your music school across social media, websites, and other marketing channels.

In this episode:

• How to find the right photographer to fit your music school's brand
• What you can expect to pay for a great photographer, or how you might be able to get one for free
• Ways that the investment in great photos can pay off and the many ways you can use photos in marketing, branding, and even to get positive reviews of your lesson studio.

John and Mandy emphasize the importance of capturing candid and genuine moments that represent the diversity and vibrance of music classes, explaining the impact of these visuals on potential clients. They offer insights into finding the right photographer, whether through trades or hiring, and share tips on maximizing the use of photos in studio decoration, online presence, and beyond.

Join our private Facebook group, "Performance-Based Music Programs and Rock Schools," a community for like-minded professionals to connect and share insights.

Episode Transcript: