15 min
275: Framework for Selling to Executives - The Three "Doors" of Marketing Lawyer Lifestyle Podcast - Marketing, Leadership, Sales
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- Business
This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money. Second, a "door closer" reinforces the "problem" with a message of how bad the pain is and suggests there is a way to avoid that pain -- a call to action to buy your service. Third, the "revolving door" comes after a prospect becomes a client and exposes them to a different stream of advertising that shows successful people benefiting from your service and using add-ons that add to their enjoyment (cross-selling).
Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.
You can of course also send me your question or comments on social:
Twitter: https://twitter.com/AttorneyDSY
Facebook: https://www.facebook.com/AttorneyDSY/
Instagram: https://www.instagram.com/attorneydsy/
LinkedIn: https://www.linkedin.com/in/dscrivenyoung/
Youtube: https://www.youtube.com/user/ILEnviroLawBlog
You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/. We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.
If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com. Check out my website: https://www.pecklaw.com/attorney/david-j-scriven-young/. We provide free consultations.
Thanks for listening and watching! Be sure to tune in tomorrow.
#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing
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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message
This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money. Second, a "door closer" reinforces the "problem" with a message of how bad the pain is and suggests there is a way to avoid that pain -- a call to action to buy your service. Third, the "revolving door" comes after a prospect becomes a client and exposes them to a different stream of advertising that shows successful people benefiting from your service and using add-ons that add to their enjoyment (cross-selling).
Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.
You can of course also send me your question or comments on social:
Twitter: https://twitter.com/AttorneyDSY
Facebook: https://www.facebook.com/AttorneyDSY/
Instagram: https://www.instagram.com/attorneydsy/
LinkedIn: https://www.linkedin.com/in/dscrivenyoung/
Youtube: https://www.youtube.com/user/ILEnviroLawBlog
You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/. We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.
If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com. Check out my website: https://www.pecklaw.com/attorney/david-j-scriven-young/. We provide free consultations.
Thanks for listening and watching! Be sure to tune in tomorrow.
#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing
---
Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message
15 min