Lawyer Lifestyle Podcast - Marketing, Leadership, Sales Dave Scriven-Young - Attorney

This episode discusses Selling to the C-Suite and why you should not rely on your firm's marketing department to fill your pipeline of potential clients.  While marketing departments are useful in general advertising and helping you create your individual business development plan, it is up to you to bring in clients to build your practice.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing


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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features my next Legal Power Players interview with Arizona attorney, Rob Gruler.  Rob is an attorney and one of the founding partners of R&R Law Group, a criminal defense law firm located in Scottsdale, Arizona. After years of practicing law, Rob transitioned over to the marketing world and now focuses mainly on helping R&R Law Group grow and thrive as a business. Due to his great success in video marketing, Rob developed the Gruler Method, which is a program designed to teach other law firm owners how to turn their videos into profit. Rob also serves on the Board of Directors of the non-profit organization, Ericshouse.org, focusing on helping those recovering from a tragic loss due to suicide or overdose. In 2019, Rob launched the Clean Slate Sobriety program and travels to substance abuse and treatment centers to help those in the journey of recovery clear their criminal record and move forward with a clean slate. Rob also just released his first book, Beginning to Winning, which provides criminal defense strategies to help individuals begin and win their case! You can learn more about Rob at https://robgruler.com/.

During this interview, we talk about how lawyers can grow their law firms using in-house video marketing strategies, and how Rob himself has used YouTube to dramatically grow his firm.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  Be a part of the discussion!  You can leave me a voicemail by going to https://anchor.fm/attorneydsy and hitting the “message button”.  You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall B. Rosenberg's book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening! Be sure to tune in tomorrow.


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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion.  First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money.  Second, a "door closer" reinforces the "problem" with a message of how bad the pain is and suggests there is a way to avoid that pain -- a call to action to buy your service.  Third, the "revolving door" comes after a prospect becomes a client and exposes them to a different stream of advertising that shows successful people benefiting from your service and using add-ons that add to their enjoyment (cross-selling).

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing


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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #studies #marketing


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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor".  This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems.  This allows early access to executives, when they are just beginning the buying process.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #value #trustedadvisor


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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message

This episode discusses Selling to the C-Suite and addresses the third step in the progression of salesperson - becoming a "problem solver".  This is someone who shifts from an internal focus on their own products/services to an external focus on the customer’s wider world and the problems they have.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the “message button”.

You can of course also send me your question or comments on social:

Twitter: https://twitter.com/AttorneyDSY

Facebook: https://www.facebook.com/AttorneyDSY/

Instagram: https://www.instagram.com/attorneydsy/

LinkedIn: https://www.linkedin.com/in/dscrivenyoung/

Youtube: https://www.youtube.com/user/ILEnviroLawBlog

You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Marshall Rosenberg’s book, Nonviolent Communication.

If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or dscriven-young@pecklaw.com.  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations.

Thanks for listening and watching! Be sure to tune in tomorrow.

#law #legal #lawyer #attorney #lawfirm #counsel #selling #c-suite #generalcounsel #GC #CEO #owners #business #value #trustedadvisor


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Send in a voice message: https://podcasters.spotify.com/pod/show/attorneydsy/message