276 Not Those Podcast Challenges And The Kelcey Brothers' $100 Million Podcast Deal

FYI: WE HAD SOME AUDIO ISSUES. 🙏🏽 The Kelce brothers 100 million dollar deal! Discussing Nielsen's quarterly report, The Record that has some pretty astounding data! Skullcandy headphones with "podcast mode," Rob reacts to the Hollywood Reporter's story on podcast challenges for Barrett Media --- that's a mini soapbox moment. Follow up on the Universal Music for Creators partnership with Libsyn; How to optimize your shownotes formatting for most podcast apps, stats, mean and median numbers and a whole lot of other podcasting tips and bits.

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Quick Episode Summary

• (2:22) Rob and Elsie conversation
• (3:18) 100 million podcast deal with the Kelce brothers
• (8:26) Discussing Nielsen's The Record data on adult listening
• (9:05) Skullcandy headphones have added "podcast" mode
• (11:15) Rob soapbox in response to Hollywood Reporter's story on podcasting via Barrett media
• (24:32) Audio feedback from Naomi on mattering
• Subscribe to The Feed newsletter!
• (25:26) Is it worth sharing rankings from Goodpods?
• (28:15) What happens to the music after the 6 month trial with Universal Music Group expires?
• (30:40) No Such Podcast has launched aka the NSA Podcast!
• (32:35) How to make sure your shownotes show up nicely in most podcast apps
• (45:44) Using podcasts to support political campaigns
• (47:45) The Hawk Tuah girl is launching a podcast
• (50:00) An interesting resource: Pod Cards
• (51:00) Audio feedback from Terry, how much of your podcast can be in a different language?
• (52:39) $25.62 billion is a huge overestimate of the podcasting market
• (54:34) PROMO: Child Care Director's Chair podcast
• (55:23) Stats: Mean and median numbers
• (59:50) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO: Child Care Director's Cut
• Audio feedback: Naomi from the Leaving Well
• Audio feedback: Terry from Video Fuzzy

Where have we been and where are we going

• Video Editing for Podcasters: Premiere Pro Edition - YouTube
• PODFEST EXPO | Where Your Voice Matters
• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Chicago 2025
• 2025 NAB Show
• The Podcast Show

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• Taylor Swift Boyfriend Travis Kelce and Jason Kelce Just Signed a Seemingly Crazy $100 Million Podcast Deal, But It May Also Be a Good Deal for Amazon | Inc.com
• Podcast stars are inking massive nine-figure deals. Here’s why companies are wri