In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it?
I needed a new purse. I don’t care about brand names but I like function and quality. After a less-than-stellar experience at Macy’s and a pleasant but almost hands-off visit to Nordstrom, I walked into a Coach store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn’t even consider in my search.
It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.
Some of the takeaways to listen for are…•
- Create a Premium Experience: Your environment and presentation is important.
- Become a Trusted Advisor: Guide clients to the products they’ll love, even if they don’t know it yet.
- Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.
- Build Emotional Connections
- Tailor the Experience: Customize your approach to each client for a truly personalized experience.
Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Coach did for Luci.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
المعلومات
- البرنامج
- معدل البثيتم التحديث أسبوعيًا
- تاريخ النشر٢٩ ربيع الأول ١٤٤٦ هـ في ٥:٠٠ ص UTC
- مدة الحلقة١٢ من الدقائق
- الحلقة٢٧٧
- التقييمملائم