277: Reducing Escalations Through Strategic Engineering Partnerships; with Robert Cabral

Customer Support Leaders

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Unlock the secrets to mastering technical support as we, Robert Cabral and I, guide you through the art of enlisting engineering support for complex inquiries. You'll discover how data-driven strategies can transform your support processes, leading to a drastic reduction in ticket escalations. Robert shares his expertise on creating a robust taxonomy for categorizing issues, ensuring clarity and efficiency in resolving them. We promise you'll leave with actionable insights into improving collaboration between support and engineering—essential knowledge for anyone navigating the SaaS landscape of platforms like DataCamp.

Robert and I also delve into the power of empathy and continuous improvement in fostering a proactive support environment. By embedding support team members within engineering, we’ve not only improved communication but also decreased escalations from 40% to under 10%. Our conversation sheds light on the importance of strategic conversations, empathy-building, and securing engineering buy-in. Join us as we unravel the gradual journey of transforming support teams with small wins and iterative progress—your roadmap to a more efficient, less reactive customer service experience.

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