279: Stealing B2C Black Friday tactics in the sales development world

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world.

Jenell is the CMO at iLoveKickboxing, a fitness franchise specializing in HIIT workouts and kickboxing.

Highlights include: why Jennell’s company started their Black Friday campaign in October (3:45), how to think about planning your promotional campaigns and sequences from a marketer’s perspective (21:44), their top three marketing channels going into Black Friday (24:50), the keys to a successful ad campaign (28:05), benchmarks conversion rates for this type of funnel (35:45), tips for long-term nurturing campaigns (46:10), how and when to use SMS marketing (59:13), an underrated tip for segmenting your list (1:04:05), and tips for leaders and startup founders to manage a tight marketing or sales budget (1:06:30).