#28 | Macro - Adding Identity and Expression to Zoom

Ankith Hathari | Co-Founder - Macro

Adding Identity and Expression to Zoom

Zoom fatigue is never going to be solved by making meetings more 'productive'. Automatic transcriptions, notes, and integrations don't address the core issues of why virtual meetings drain our energy more than in-person interactions. Interactions in real life had more depth, meaning, and dimension - an expression of who we each individually are.

Over Zoom, we've all lost a dimension, quite literally. Communicating within our little 2D box constrains our personality and limits our interactions with others. Macro existed to help you break out of that box. To bring your full self over video. With customization and video-native expression features.

In providing its status-quo breaking experience, Macro built the first true 3rd party Zoom client. You could use Macro to join any Zoom meeting, even if everyone else on the call was still on Zoom.

It's technology coupled with the company's mission of elevating people's digital expression over video led to it's eventual acquisition by mmhmm - a company by Phil Libin (of Evernote fame) founded to give communication superpowers, backed with over $140M  from Sequoia, Softbank, and more.

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🎵 Intro song by: Dyve

⁠⁠@onlyDyve on Instagram⁠⁠

⁠⁠https://www.youtube.com/c/Dyve-Team⁠⁠

🎥 Video edit by: Umar Brimah

⁠⁠@umarbrimah on Instagram⁠⁠

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